Get All The New & Better Patients You Want, Without Advertising!

By the time that most doctors arrive at our doorstep, they’re frustrated!  They are tired of spending thousands of dollars on traditional advertising without getting the results they were expecting.  Very often, the proper implementation of better strategies will allow you to get all the patients you want!


We write a lot and coach many doctors about capturing new and better patients; specifically, how to get all the patients you want — without advertising.

There is one specific truth that applies to every company on earth, from the independent business owner to General Motors:  They all face the tremendous pressure to consistently produce quality business opportunities!

We will teach you an extremely potent strategy used by some of Endorsement Marketingthe most successful companies and entrepreneurs in the country; yet, it is an under-utilized approach by smaller to medium-large sized companies.  I  am referring to a concept called Endorsement Marketing.

Would you like to consistently attract a steady stream of new patients without the traditional methods and expense of advertising?

We teach our clients how to develop Strategic Network Relationship Marketing (also known as Endorsement Marketing) tactics, and then those relationships will then create endorsement opportunities for you.

Our goal is to teach you how to make yourself and your practice valuable to other businesses so you can receive a steady stream of new and “better” patients through their endorsements (hence, endorsement marketing). In fact, the purpose of developing Strategic Networks is to enrich your patient platform through the stability of another firm.

There are many examples that show you how both medical practices and non-medical businesses alike have successfully utilized this powerful concept to make their businesses soar! If used properly, Strategic Networking may replace or eliminate many of the expenses and time you spend gathering patients. Therefore, you will be able to focus on the business of practicing medicine with the “best” available patients, all of whom are ready to buy your medical services.

The strategy of using an influential person’s clout, referrals, and—better yet—their full endorsements, has been around for millennia, but having a fully functional and easy to pass along system hasn’t been.


We developed our system after attending a colleague’s seminar.  My business partner and I have been in the medical practice development industry for decades. Like many of our colleagues in this industry, we make it a point to keep ourselves very informed on the various business enhancement programs available, so we often visit and attend our other colleagues’ seminars.  Many years ago I attended just such a business growth seminar. That’s when I got tremendous clarity regarding the use of strategic network marketing when I was present at a Jay Abraham Marketing Seminar. For those of you who may or may not know anything about Jay Abraham, he is:

one of the top business development consultants in the United States. He has consulted with and works with some of the world’s most successful businesses. During a question and answer session, Jay was asked by one of the seminar attendees this question: Out of all the various business and marketing strategies you have used, if you could only pick one strategy for the rest of your business career, which would it be?

Without hesitation, Jay said Endorsement Marketing. Jay went on to explain that the only reason all 205 of the attendees were in that specific seminar was that Tony Robbins endorsed him to his entire list of clients, resulting in gross revenue splits of over one million dollars for a single weekend’s seminar. Yes, there are hard costs to be subtracted, but that’s still a lot of money for using some mailings and one endorsement letter to a highly responsive and targeted client list.

As stated previously, the strategy of garnering endorsements to build one’s business has been around, in one form or another, for thousands of years.  For example, the countless political endorsements provided by celebrities every election year or, Oprah endorsing Dr. Phil or Dr. Oz—or, for that matter, isn’t that the key to getting the quickest attention on one of the fastest growing professional networking sites, LinkedIn?  They have all reaped the benefits and power of endorsements!

Back on point: naturally we were intrigued to see how Jay may have improved upon this very successful formula.  Therefore, a day or so after seminar concluded, we contacted Mr. Abraham’s office to request a copy of what he had developed on the subject of endorsement marketing.  I was stunned when his office informed me that they had nothing formal written on the subject; no white page or special report, no literature, training manual or pamphlet, no CD, etc.

I realized in that conversation, that in a moment of sheer impromptu and “off-the-cuff” conversation Mr. Abraham had revealed the “secret ingredient” of his “secret sauce.” But, he couldn’t, or wouldn’t, duplicate his knowledge by teaching this strategy to anyone.

* You see, Mr. Abraham didn’t invent this long-established and peffective business strategy—he couldn’t, he’s not old enough!  He also didn’t develop a game-plan.

The decision was instantaneous, and our mission was crystallized: we were going to create a structured system, and because of its user-friendliness, we would make it duplicable! 

Since these strategies have been around for so long, the concepts are taught internationally in business schools and discussed in many industry gatherings. There are endless articles online about the tactic, and fraternal organizations are built on these approaches.

We began searching for any and every bit of information we could find on the setting up of strategic endorsement marketing. There is a lot of good usable basic information, but we simply could not find anyone who had perfected a system for actually taking action and doing what was necessary to begin.  Thus began our emersion into our career as an endorsement marketing specialist and strategist.

We created and developed a complete tactical system which is easy to understand, pass on, implement, and duplicate.

We found that there was such hunger amongst business professionals, the response was overwhelming.  Doctors loved the topic and genuinely took away the feeling that they really could follow the system that as laid out for them and achieved desired results whenever they wanted.

Over the years we have found the strategy is very relevant, and the absolute need for generating referrals on a consistent basis remains a mystery for most medical practice owners (in fact, for most business owners).   Steve and I have executed many profitable endorsement marketing campaigns for various trade and professional practices, covering everything from a multi-million dollar graphic arts advertising agency to cosmetic surgeons and everything in between.

In the end, that is the takeaway—the actual power of the strategy is in its laser-like effectiveness. The results that can be achieved when using endorsement marketing in one’s own business are immense!

This single marketing technique can open up unimaginable doors.  Endorsement marketing utilizes the instrumental prowess of two professionals to harness the symbiosis from the interaction of two companies that, when combined, produce a total effect that is greater than the sum of their individual elements. It’s a coming together of two forces for the benefit both client bases.

Think about the clout that was created purely by befriending someone like Cornelius Vanderbilt, John Rockefeller, or Randolph Hearst.  It boggles the mind to think of all the possible combinations of influencers you could have met by associating with Henry Ford or Walt Disney, and so on.

To conclude, essentially, every Chiropractor is in the marketing business whether they want to realize it or not.  Even the best health care provider in their market will go broke without a steady stream of new patients.

Thus, endorsement marketing will transform your whole outlook on marketing.  We will teach you this ultimate use of marketing leverage for getting all the patients you want!  This then allows the medical practice owner to focus their attention on accessing all of the efforts, time and money that their new endorsement marketing partners have already spent acquiring their patients.

We will teach you how to find those companies that are providing non-competitive products or services successfully to your ideal client base.

Moreover, this business strategy provides a win-win scenario for both businesses.  Sadly, many businesses spent considerable amounts of time and money attracting clients only to neglect them after their first purchase. This “new” relationship allows you to mend those fences and re-contact previous patients, you will provide them a benefit, and it opens the doors to future business opportunities.

There is a good amount the learn; but don’t worry, we will gladly walk with you, step-by-step, through the strategies we developed.

The question is, “Are you where you thought you would be at this stage of your life?”  “Do you have a plan to change the trajectory of your medical practice?”  “Are you interested in getting all the patients you want?”



From the desk of Steve Cox, co-founder of

Direct: 530.492.9971; my personal email:

Advertising Terms and Definitions

This section features key phrases and terms that will give the readER insight into marketing and advertising terms.

A B thru CD thru F G thru JK thru MN thru PQ thru ST thru Z


A/B Testing – A/B testing, at its simplest, is randomly showing a visitor one version of a page- (A) version or (B) version- and tracking the changes in behavior based on which version they saw. (A) version is normally your existing design (“control” in statistics lingo); and (B) version is the “challenger” with one copy or design element changed. In a “50/50 A/B split test,” you’re flipping a coin to decide which version of a page to show. A classic example would be comparing conversions resulting from serving either version (A) or (B), where the versions display different headlines. A/B tests are commonly applied to clicked-on ad copy and landing page copy or designs to determine which version drives the more desired result. Source: SEMPO
Abandonment – The discontinuance of a marketed product. It is also called product deletion or product elimination. Abandonment may occur at any time from shortly after launch (a new product failure) to many years later. The criterion for this decision is the same as for a new product: net present value of the product’s estimated stream of future earnings, both direct and indirect. Simplified heuristics (e.g., number of years without a profit) may be substituted for this criterion. 2. Term used to describe when customers shop online, but fail to complete a purchase.
ABC – Audit Bureau of Circulations
ABC Analysis – An approach for classifying accounts based on their attractiveness. A accounts are the most attractive while C accounts are the least attractive.
ABC Inventory Classification – A classification scheme used to implement inventory management strategies. Products are segmented into groups based upon unit sales or some other criterion. (For example, class A might be items with the highest frequency of sales, etc.) Inventory management is then guided by this segmentation.
Above the Fold – A term borrowed from print newspapers that references the top portion of a Web page that is visible without scrolling. Web designers typically recommend that important information should be included above the fold.
Absolute URL’s Link – Absolute URLs use the full-path address, such as Source: SEMPO
Accelerated Purchase – A sales promotion goal achieved when consumers or channel members purchase the product before the time they would have normally bought.
Acceptable Price Range – This includes those prices that buyers are willing to pay for goods or services.
Account Executive – 1. (advertising definition) The person in an advertising agency who serves as the principal contact with a specific agency client (or more than one client) and coordinates the work of agency staff members assigned to those client(s). 2. (sales definition) A salesperson who has responsibility for the overall relationship between his or her firm and a few major accounts. Comment: An account executive coordinates financial, production, and technical capabilities of the firm to satisfy the needs of the account.
Account Group – The members of the various advertising agency functional departments (such as account management, creative, media planning, research, traffic, etc.) who are assigned to work on an ongoing basis on the projects related to a particular agency client.
Account Opener – A premium or special promotion item offered to induce the opening of a new account, especially in financial institutions and stores operating on an installment-credit plan basis.
Acculturation – 1. (consumer behavior definition) The learning of the behaviors and mores of a culture other than the one in which the individual was raised. For example, acculturation is the process by which a recent immigrant to the U.S. learns the American way of life. 2. (consumer behavior definition) The process by which people in one culture or subculture learn to understand and adapt to the norms, values, life styles, and behaviors of people in another culture or subculture.
Accumulation – A sorting process that brings similar stocks from a number of sources together into a larger homogeneous supply.
Acquisition Value – The buyers’ perceptions of the relative worth of a product or service to them. It is formally defined as the subjectively weighted difference between the most a buyer would be willing to pay for the item less the actual price of the item.
Activity Based Costing – A cost accounting system that ties actual costs to the direct performance and value of activities. Costs are not allocated based on a formula, but are traced and charged to specific activities.
activity goal, sales – The behavioral objective for salespeople, such as the number of calls made or number of displays set up in a day.
Activity Quota – A quota that focuses on the activities in which sales representatives are supposed to engage. Activity quotas focus on a salesperson’s efforts rather than the sales volume outcomes of these activities. Examples of activity quotas include number of letters to potential accounts, number of product demonstrations, number of calls on new accounts, and number of submitted proposals.
Actual Value – The customer’s current and future value if the current level of business is maintained over time. This dimension of value includes revenue, but also elements such as how engaged the customer is in the business, communications and referrals.


Ad – The name used to indicate an advertising message in the print media.
Ad Blocking – Software available to Internet users that blocks the appearance of advertising on Web pages. Back to BlogTypically, these programs suppress so-called pop-up and pop-under ads.
Ad Clicks – Number of times users click on an ad banner. Source: Lazworld
Ad Copy – The main text of a clickable search or context-served ad. It usually makes up the second and third lines of a displayed ad, between the Ad Title and the Display URL. Source: SEMPO
Ad Groups – A group of ads within a Campaign. Source: Lazworld
Ad Scheduling – In internet marketing, Ad Scheduling is the practice of scheduling the day into several parts, during each of which a different advertising rule is applied based on advertising objective, budget, and competitors. Source: Lazworld
Ad Title – The first line of text displayed in a clickable search or context-served ad. Ad Titles serve as ad headlines. Source: SEMPO
Ad Views (Impressions) – Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impressions, due to browser caching. Corresponds to net impressions in traditional media. There is currently no way of knowing if an ad was actually loaded. Most servers record an ad as served even if it was not. Source: Lazworld
Adaptation – The process of adjusting to environmental stimuli such that the stimuli become less noticed.
Adaptive Product – Also called adapted product, this market entry acquires its uniqueness by variation on another, more pioneering product. The degree of adaptation is more than trivial (to avoid being an emulative product or “me-too” product) but it varies greatly in significance.
Adaptive Selling – An approach to personal selling in which selling behaviors are altered during the sales interaction or across customer interactions, based on information about the nature of the selling situation.
AD Budget – A decision calculus model for the advertising budgeting decision. The model assumes that there is a fixed upper limit of response to saturation advertising, and it also assumes that there is a fixed lower limit to response under no advertising for an extended period. Within this range, increases in advertising spending increase response, and reductions in advertising spending lead to a decay in response over time. The model’s parameters are calculated using subjective responses to a series of point-estimate questions concerning the likely impact of various advertising spending decisions (Little 1970). The effectiveness of the model’s use has been discussed by Chakravarthi, Mitchell, and Staelin (1981) and Little and Lodish (1981).
Add-on – In charge accounts, the purchasing of additional merchandise without paying in full for previous purchases, especially in installment-credit plan selling.
Administered Vertical Marketing System – A form of vertical marketing system designed to control a line or classification of merchandise as opposed to an entire store’s operation. Such systems involve the development of comprehensive programs for specified lines of merchandise. The vertically aligned companies, even though in a non-ownership position, may work together to reduce the total systems cost of such activities as advertising, transportation, and data processing.
AdvertisingAdministrative Control – A term applied to studies relying on questionnaires and referring to the speed, cost, and control of the replies afforded by the mode of administration.
Advance Order – An order placed well in advance of the desired time of shipment. By placing orders in advance of the actual buying season, a buyer is enabled often to get a lower price because the buyer gives the supplier business when the latter would normally be receiving little.
Advertised Brand – A brand that is owned by an organization (usually a manufacturer) that uses a marketing strategy usually involving substantial advertising. An advertised brand is a consumer product, though it need not be, and is contrasted with a private brand, which is not normally advertised heavily.
Advertisement – Any announcement or persuasive message placed in the mass media in paid or donated time or space by an identified individual, company, or organization.
Advertiser – The company, organization, or individual who pays for advertising space or time to present an announcement or persuasive message to the public.
Advertising – The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas.
Advertising Agency – An organization that provides a variety of advertising related services to clients seeking assistance in their advertising activities. A full-service advertising agency engages in the planning and administration of advertising campaigns, including setting advertising objectives, developing advertising strategies, developing and producing the advertising messages, developing and executing media plans, and coordinating related activities such as sales promotion and public relations. A limited-service advertising agency concentrates on one of the major advertising agency functions such as developing and producing advertising messages or media plans.
Advertising Allowance – A payment made to a retail or wholesale operator by the seller of an advertised product or for use in purchasing local advertising time and space for the advertiser’s product.
Advertising Budget – The decision about how much money should be spent for advertising during a specific time period in order to accomplish the specific objectives of a client. This decision also involves the allocation of specific amounts of the total advertising appropriation to various media, creative approaches, times of the year, and to the production costs involved in preparing the advertising messages for placement in the various media.
Advertising Campaign – A group of advertisements, commercials, and related promotional materials and activities that are designed to be used during the same period of time as part of a coordinated advertising plan to meet the specified advertising objectives of a client.
Advertising Claim – A statement made in advertising about the benefits, characteristics, and/or performance of a product or service designed to persuade the customer to make a purchase.
Advertising Contract – A contractual agreement between an advertiser and the operator of any form of advertising media for the purchase of specified types of advertising time or space.
Advertising Copy – The verbal or written component of advertising messages.  Back to Blog
Advertising Council – A nonprofit organization in the United States composed of advertisers, advertising agencies, and advertising media whose purpose is to organize and carry out public service advertising. The Council selects particular public service organizations to support, identifies volunteer advertising agencies to create advertising campaigns for each selected public service organization, and coordinates the distribution of the advertising materials to the advertising media, which donate time or space in which to disseminate each campaign to the public.
Advertising Effectiveness – An evaluation of the extent to which a specific advertisement or advertising campaign meets the objectives specified by the client. There is a wide variety of approaches to evaluation, including inquiry tests, recall tests, and market tests. The measurement approaches include recall of ads and advertising themes, attitudes toward the advertising, persuasiveness, and impact on actual sales levels.
Advertising Idea – The theme or concept that serves as the organizing thought for an advertisement. Ideas are used to dramatize the product-related information conveyed in advertising.
Advertising Manager – The advertising manager participates in the development of marketing plans, acts as the principal contact with the advertising agency, provides the agency with market and product data and budget guidelines, and critiques the agency’s creative and media recommendations at the time of (or prior to) their submission to marketing management. The advertising manager normally reports to the corporate or division marketing manager. Comment: Many consumer packaged goods companies with product manager setups do not have an advertising manager; rather the functions listed above are performed by product managers or brand managers for their assigned products. If, in such setups, there is an advertising manager, this executive usually is limited to providing expert counsel and services to the product managers.
Advertising Media – The various mass media that can be employed to carry advertising messages to potential audiences or target markets for products, services, organizations, or ideas. These media include newspapers, magazines, direct mail advertising, Yellow Pages, radio, broadcast television, cable television, outdoor advertising, transit advertising, and specialty advertising.
Advertising Message – The visual and/or auditory information prepared by an advertiser to inform and/or persuade an audience regarding a product, organization, or idea. It is sometimes called the creative work by advertising professionals in recognition of the talent and skill required to prepare the more effective pieces of advertising.
advertising models – Large numbers of models have been used to assist in making advertising decisions. Econometric and other market models, as well as decision calculus models such as ADBUDG, have been used in the determination of advertising budgets. Media selection and scheduling models have included linear and nonlinear programming-type models, such as MEDIAC, and decision calculus models. Few models, such as Aaker’s ADMOD (1975), have been designed to deal simultaneously with budget, copy, and media allocation decisions.
Advertising Network – An Internet business model where advertisers go to one source to buy advertising on several Web sites at once through run-of-category and run-of-network buys.
Advertising Objective – A statement prepared by the advertiser (often in association with an advertising agency) Advertising Dictionaryto set forth specific goals to be accomplished and the time period in which they are to be accomplished. Objectives can be stated in such terms as products to be sold, the amount of trial purchases, the amount of repeat purchases, audience members reached, the frequency with which audience members are reached, and percentages of the audience made aware of the advertising or the product.
Advertising Penetration – The percentage of the target market that remembers a significant portion of the advertising message conveyed by an advertised campaign.
Advertising StrategyA statement prepared by the advertiser (often in association with an advertising agency) setting forth the (1) competitive frame, (2) target market, and (3) message argument to be used in an advertising campaign for a specific product or service.
Advertising Substantiation – The documentation by means of tests or other evidence of product performance claims made in advertising. Federal Trade Commission decisions indicate that it is a deceptive and/or unfair practice for advertisers to fail to possess reasonable documentation for product performance claims made in advertising messages before the claims are disseminated to the public.
Advertising Wear-out – The occurrence of consumers becoming so used to an ad that they stop paying attention to it.
Advertising, Regulation of – Under the Wheeler Lea Amendment to the Federal Trade Commission Act, unfair or deceptive acts or practices (which may include advertising) are prohibited. Besides the FTC, the Alcohol Tobacco and Tax Division of the Internal Revenue Service, the FCC, the FDA, the SEC, and the U. S. Postal Service are involved in regulating advertising.
Advertising/display Allowance – A form of trade sales promotion in which retailers are given a discount in exchange for either promoting the product in their own advertising, setting up a product display, or both. It is also known as a display allowance.
Advisor – A descriptive model explaining the level of marketing communication expenditures for industrial products. Two of the more important explanatory variables are the size of the product market (i.e., dollar sales in the previous year) and the number of potential customers that the marketing effort is to reach (Lilien 1979).
marketing mix models
Advocacy Advertising – A type of advertising placed by businesses and other organizations that is intended to communicate a viewpoint about a controversial topic relating to the social, political, or economic environment.
institutional advertising affect:
a) (consumer behavior definition) The feelings a person has toward an attitude object such as a brand, advertisement, salesperson, etc. Affect is growing in importance in attempts to understand and predict consumer behavior.  b) (consumer behavior definition) – The effective responses include states such as emotions, specific feelings, and moods that vary in level of intensity and arousal.


Affiliate FraudA dishonest tactic used by affilitates in an affiliate marketing program to generate unearned, illegitimate income. For example, an affiliate in a pay-per-click advertising program repeatedly clicking on a link to generate commission income.
Affiliate MarketingAn online marketing strategy that involves revenue sharing between online advertisers/merchants and online publishers/salespeople. Compensation is typically awarded based on performance measures such as sales, clicks, registrations or a combination of factors.
Affiliate MerchantThe advertiser in an affiliate marketing relationship.
Affiliate NetworkAny of a number of businesses that provide support services to affiliate marketing programs. Services can include tracking commissions and activity, providing marketing and sales support, or other services.
Affiliate Marketing
Affiliated storeA store operated as a unit of a voluntary group or franchise group. Also, it may be a store Back to Blogcontrolled by another store but operated under a separate name.
AffinitiesA tendency for similar or complementary retail stores to be located in close proximity to one another. For example, furniture stores in a city may be located in close proximity to one another in order to facilitate consumer comparison shopping.
After-MarketThe potential future sales generated by owners of equipment for repair and replacement parts.
Agency CostThe dollar reduction in welfare experienced by the principal due to the inherent nature of the agency relationship with management.
Agency of Record (AOR)An advertising agency assigned specific media buying responsibilities by a client.
Agency TheoryA theory of the firm that seeks to explain corporate activities as arising out of the natural conflicts between the principals (stockholders) and agents (managers) of a firm.
Agent1. (sales definition) A person acts as a representative of a firm or individual. 2. (retailing definition) A business unit that negotiates purchases, sales, or both but does not take title to the goods in which it deals. 3. (retailing definition) A person agent; one who represents the principal (who, in the case of retailing, is the store or merchant) and who acts under authority, whether in buying or in bringing the principal into business relations with third parties. 4. (global marketing definition) A company or individual that represents a company in a particular market. Normally an agent does not take title to goods.
Agents and BrokersIndependent middlemen (intermediaries) who do not take title to the goods they handle, but do actively negotiate the purchase or sale of goods for their clients.
Aggregate DataData that is rolled up from a smaller unit to show summary data.
AggregationA concept of market segmentation that assumes that most consumers are alike. Retailers adhering to the concept focus on common dimensions of the market rather than uniqueness, and the strategy is to focus on the broadest possible number of buyers by an appeal to universal product themes. Reliance is on mass distribution, mass advertising, and a universal theme of low price.
aging – 1. In retailing, aging is the length of time merchandise has been in stock. 2. The aging of certain products is part of the curing–e.g., tobacco, liquor, cheese. 3. The classification of accounts receivable according to the number of days outstanding.
AIDAAn approach to understanding how advertising and selling supposedly work. The assumption is that the consumer passes through several steps in the influence process. First, Attention must be developed, to be followed by Interest, Desire, and finally Action as called for in the message. Another, but similar, scheme was developed by Lavidge and Steiner in 1961, later to be dubbed the AIDA: Hierarchy of Effects Model by Palda in 1966. This approach involves the hierarchy of effects: awareness, knowledge, liking, preference, conviction, and finally purchase in that order. Note the similarity to the adoption process.
aisle table – A table in a major store aisle, between departments, used to feature special promotional values.


AlgorithmThe process a search engine applies to web pages so it can accurately produce a list of results based on a search term. Search engines regularly change their algorithms to improve the quality of the search results. Hence search engine optimisation tends to require constant research and monitoring. Source: Lazworld
AllianceA long-term relationship maintained by a commitment among two or more firms to voluntarily give up Advertising Dictionarysome of their operational autonomy in an effort to jointly pursue specific goals. The alliance goal is to cooperatively build upon the combined resources of participating firms to improve the performance quality and competitiveness of the channel.
AlliancesThe pooling of complementary resources by two firms in an arrangement that falls short of a full merger or acquisition. Alliances typically involve coordinated activity from very early in the process of new technology development.
All-Purpose Revolving AccountA regular 30-day charge account. If paid in full within 30 days from date of statement, the account has no service charge, but when installment payments are made, a service charge is made on the balance at the time of the next billing.
All-You-Can-Afford BudgetingAn approach to the advertising budget that establishes the amount to be spent on advertising as the funds remaining after all other necessary expenditures and investments have been covered in the comprehensive budget for the business or organization.
ALT TextHTML coding that provides an alternative text message when a non-textual elements such as in image fails to display properly.
Alta VistaA popular search engine. One of the first search engines originally owned by Digital now owned by Yahoo. Source: Lazworld
Ambush MarketingA promotional strategy whereby a non-sponsor attempts to capitalize on the popularity/prestige of a property by giving the false impression that it is a sponsor. Often employed by the competitors of a property?s official sponsors. Source: IEG
Analog ApproachA method of trade area analysis that is also known as the similar store or mapping approach. The analysis is divided into four steps: 1) describing the current trade areas by using a technique known as customer spotting; 2) plotting the customer on a map; 3) defining the primary trade zone, secondary trade zone, and tertiary trade zone; and 4) matching the characteristics of stores in the trade areas with a potential new store to estimate its sales potential.
Analytic Hierarchy Process (AHP)A three-step process for making resource allocation decisions. First, the organization’s objectives, sub-objectives and strategies are organized hierarchically. Next, the decision maker evaluates, in a pair-wise fashion, each of the elements in a particular stratum of the hierarchy with respect to its importance in accomplishing each of the elements of the next-higher stratum. Finally, a model is applied to these pairwise judgments that produces a set of importance (or priority) weights for each element of each stratum in the hierarchy (Wind and Saaty 1980). Areas of application in marketing include the product portfolio decision, selection of new products to develop, and generation and evaluation of various marketing mix strategies.
marketing mix models
AnchorThe reference price or reference product in consumers’ comparisons.
Anchor TextIt refers to the visible, clickable text for a hyperlink. Source: Lazworld
Anchoring EffectThe result when buyers make comparisons of prices or products against a reference price or reference product. The result of this comparison is usually weighted toward the anchor, creating an anchor bias, the anchoring effect.
Ancillary Service1. (physical distribution definition) A service offering provided by modal operators in addition to basic transportation services. The provision of such services typically includes sorting, storing product prior to delivery, marking or tagging the product, and collecting rate shipment. 2. (retailing definition) The service such as layaway, gift wrap, credit, and others not directly related to the actual sale of a specific product within the store. Some of these services are charged for and some are not.
Animated GIFA format for graphic images that incorporates several images rotated in sequence. This technique is typically used to convey additional information in a limited space (such as a banner ad).
Annual GrowthYear-on-year percentage growth (annual growth?%) uses the prior year as a base for expressing percentage change from one year to the next. Source: The MASB Common Language Project.
Anti-Merger Act (1950)Commonly called the Celler-Kefauver Act, this act amends the Clayton Act to prohibit mergers and acquisitions in restraint of competition by the purchase of assets or of stocks.
Antitrust LawsFederal antitrust policy is set forth in four laws: the Sherman Antitrust Act, the Clayton Act, the Federal Trade Commission Act, and the Robinson-Patman Act. These laws are negative in character and outlaw restraints of trade, monopolizing, attempting to monopolize, unfair methods of competition, and, where they may substantially lessen competition or tend to create a monopoly, price discrimination, exclusive dealing, and mergers.


ApacheApache is a free, open-source web server software system that is pervasive on UNIX, Linux, and similar operating system types. It is also available for Windows and other operating systems. Google Analytics’ admin system is powered by a variant of Apache. Online: Source: Lazworld
APIAcronym for Application Programming Interface. This is a program that advertisers create to manage their Back to BlogSEM campaigns, bypassing the search engines’ interfaces. Source: SEMPO
AppletAn application program written in Java which allows viewing of simple animation on web pages. Source: Lazworld
Application Service Provider (ASP)The term used to describe companies that provide software or services to a network of customers on an ongoing basis. Customers pay for those services in a stream of smaller payments rather than simply purchasing software outright.
Approach, SalesThe initial stage in a sales interaction. Comment: The objectives of the approach are securing approval for the sales call, getting the prospect’s attention and interest, and building rapport with the prospect.
Approval SaleA sale subject to later approval or selection, the customer having unlimited return privileges.
Approved Vendor ListA list of suppliers with whom purchasing agents are allowed to close contracts.
ArbitrageThe simultaneous purchase and sale of the same commodity or security in two different markets in an attempt to profit from price differences in the two markets.
Arbitrage Pricing Theory (APT)The APT is designed as a replacement for the untestable capital asset pricing model. In essence, the APT says that asset returns are a linear function of various macroeconomic factors (e.g., industrial production, the spread between long- and short-term interest rates, expected and unexpected inflation, the spread between high- and low-grade bonds). At the present time the model’s empirical validity, testability, and the number and identity of its return generating factors are controversial issues in financial economics.
arcade shopping center – An enclosed shopping area with a number of stores in lanes under archways and with
area of dominant influence (ADI) – The geographic area surrounding a city in which the broadcasting stations based in that city account for a greater share of the listening or viewing households than do broadcasting stations based in other nearby cities.
Area SamplingA form of a cluster sample in which areas (for example, census tracts, blocks) serve as the primary sampling units. The population is divided into mutually exclusive and exhaustive areas using maps, and a random sample of areas is selected. If all the households in the selected areas are used in the study, it is one-stage area sampling, while if the areas themselves are subsampled with respect to households, the procedure is two-stage area sampling.
ARPA (Advanced Research Project Agency)The U.S. Department of Defense agency that, in conjunction with leading universities, created ARPAnet, the precursor of the Internet. Source: Lazworld
arrival of goods (AOG) – This is applicable to the cash discount period, indicating that the discount will be granted if payment is made within the number of days specified, calculated from the time the goods arrive at the destination. It is used for the purpose of accommodating distantly located customers. The net payment period, however, is computed from the time of shipment.
Art Director – A person possessing good taste who is skilled in the visualization of advertising ideas.
Artificial Intelligence (AI) – An area of computer science concerned with designing smart computer systems. AI systems exhibit the characteristics generally associated with intelligence in human learning, reasoning, and
Arts MarketingPromotional strategy linking a company to the visual or performing arts (sponsorship of a symphony concert series, museum exhibit, etc.). Source: IEG
ArtworkAny illustration (including design elements, drawing, painting, photography) used in the production of print advertising. The term is often used in the short form art.
AssessorA model for predicting the market share of a new frequently purchased product using pretest market information. Perceptions and preferences of potential customers are measured via interview and a simulated shopping experience conducted at a central location. The prediction is based on the sample participants’ reaction to advertising (exposure to advertisements for several brands), estimated level of product trial (based on the simulated shopping experience), estimated repeat purchase level (via follow-up interview), and brand preference judgments (Silk and Urban 1978). Evidence on the model’s predictive validity has been reported by Urban and Katz (1983).
Assortment1. (retailing definition) The range of choice offered to the consumer within a particular classification of merchandise. In terms of men’s shirts, for example, it is the range of prices, styles, colors, patterns, and materials that is available for customer selection. 2. (retailing definition) The range of choice among substitute characteristics of a given type of article. 3. (channels of distribution definition) A combination of similar and/or complementary products that, taken together, have some definite purpose for providing benefits to specific markets.
AttentionThe process by which a consumer selects information in the environment to interpret. Also, it is the point at which a consumer becomes aware or conscious of particular stimuli in the environment.
Attitude1. (consumer behavior definition) A person’s overall evaluation of a concept; an affective response involving general feelings of liking or favorability. 2. (consumer behavior definition) A cognitive process involving positive or negative valences, feelings, or emotions. An attitude toward an object always involves a stirred-up state–a positive or negative feeling or motivational component. It is an interrelated system of cognition, feelings, and action tendencies.
Attraction ModelA market share model that predicts a particular brand’s market share as the quotient of that Advertising Dictionarybrand’s “attraction” divided by the sum of the “attraction” level for all brands in the market. The attraction level for a brand is often in turn expressed as a function of customer characteristics, the marketing mix, and the competitive environment. Conditions under which an attraction model can be expected to hold have been described by Bell, Keeney, and Little (1975).
Attribution TheoryA theory, or group of several theories, stemming from Heider’s (1958) belief in the importance of understanding individuals’ “naive theories” of causality. Attribution theory assumes that individuals attempt to understand their environments in an analytical fashion, arriving at explanations of causality through a fairly logical process. Kelly (1967, 1972) provided an influential elaboration of the process by which individuals infer causality. Based on this, attribution theory suggests that individuals make inferences of causality based on the extent to which events co-vary across individuals, situations, and over time.


AudienceThe number and/or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle.
Audience AccumulationThe total number of different persons or households exposed to a media vehicle or to a particular advertising campaign during a specified period of time.
Audience DuplicationThe total number of persons or households exposed more than once to the same media vehicle or to a particular advertising campaign during a specified period of time.
AudimeterAn electronic monitoring device used to measure the time periods during which a television set is being used and the specific channel to which it is tuned at each moment.
Audio MentionThe verbal mention of a sponsor on-site or during a TV or radio broadcast or Web cast. Source: IEG
Audit Bureau of Circulations (ABC)An organization sponsored by advertisers, advertising agencies, and print media publishers that verifies the audience circulation figures claimed by newspapers and magazines.
Audited SalesThe reconciliation of daily cash and charge sales against the recorded total on the sales registers. This reconciliation is accomplished in a back office procedure at the end of the day.
Auditor – Third-party company that tracks, counts, and verifies ad-banner requests or verifies a Web site’s ad reporting system. Source: Lazworld
Augmented ProductThis is the view of a product that includes not only its core benefit and its physical being, but adds other sources of benefits such as service, warranty, and image. The augmented aspects are added to the physical product by action of the seller, e.g., with company reputation or with service.
Authorized DealerA dealer who has a franchise to sell a manufacturer’s product. The authorized dealer is usually the only dealer or one of a few selected dealers in a trading area.
Automatic OptimizationSearch engines identify which ad for an individual advertiser demonstrates the highest CTR (click-through rate) as time progresses, and then optimizes the ad serve, showing that ad more often than other ads in the same Ad Group/Ad Order. Source: SEMPO
Autonomic Decision MakingA pattern of decision making within a family in which an equal number of decisions are made individually by each spouse.
AvatarAvatars are 2- or 3-D customized computer representations of people are also referred to as “icons” or “buddy icons” when used on Instant Messenger. Second Life, social communities or other online virtual communities.
Average Cost Per UnitTotal cost, i.e., the sum of fixed costs and variable costs at a given level of output, Back to Blogdivided by the number of units.
Average Fixed Cost – The total fixed cost divided by the number of units produced and sold.
Average Page Depth – The average number of pages on a site that visitors view during a single session. Source: Lazworld
Average Response ValueThe average revenue value of each click, calculated as total revenue divided by total clicks. Source: Lazworld
Average Revenue (AR)1. (economic definition) The total revenue divided by the number of units marketed. 2. pricing definition) The total revenue divided by the number of units sold.
Average Total CostThe total cost divided by the number of units produced and sold.
Average Variable CostThe total variable cost divided by the number of units produced and sold.
Average-Cost Pricing – A practice of adding a “fair” or “reasonable” markup to the average cost of a product.


Legally Steal Your Biggest Competitor’s Best Patients!


Countdown to success

Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally identifiable information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.

When do we collect information?

We collect information from you when you place an order, subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To administer a contest, promotion, survey or other site feature.
• To quickly process your transactions.
• To send periodic emails regarding your order or other products and services.
How do we protect visitor information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:
• Help remember and process the items in the shopping cart.
• Understand and save user’s preferences for future visits.
• Keep track of advertisements.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

If you disable cookies off, some features will be disabled It won’t affect the users experience that make your site experience more efficient and some of our services will not function properly.

However, you can still place orders .

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.

Google, as a third party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at:

According to CalOPPA we agree to the following:

Users can visit our site anonymously

Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’, and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes:
• On our Privacy Policy Page

Users are able to change their personal information:
• By emailing us
• By calling us
• By logging in to their account

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?

It’s also important to note that we allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under 13.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify the users via email
• Within 7 business days

We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions.
• Process orders and to send information and updates pertaining to orders
• We may also send you additional information related to your product and/or service.
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred

To be in accordance with CANSPAM we agree to the following:
• NOT use false, or misleading subjects or email addresses
• Identify the message as an advertisement in some reasonable way
• Include the physical address of our business or site headquarters
• Monitor third party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly
• Allow users to unsubscribe by using the link at the bottom of each email

If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email.

and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

Steven Von Loren
PO Box 1077
Grass Valley, CA 93024
United States

My personal email:



Last Edited on 2015-04-23

What Our Clients Say…

It is an absolute fact that whatever we say about ourselves will be of little consequence; however, what others say about our medical practice enhancement strategies speaks volumes!

We are very proud of these wonderful comments!


This is how the Steven Von Loren team helped me achieve a more profitable and enjoyable practice.

My name is Dr. John Termini.  I have to admit that when I first started my practice, I was painfully unaware of just how expensive it is. Specifically, not only start a practice but also to get lots of new patients.

I tried all of the usual marketing programs that chiropractors do. You know, door knocking around the neighborhoods of  a certain square radius of my practice “That was fun.” An overweight chiropractor walking for miles in a suit on a hot July day in Los Angeles.  You get the picture!

I had a yellow page ad in three books. I was in 11 different business directories; I did free spinal screenings at indoor and outdoor swap meets and malls. Let me tell you……lots of grueling work, wasted time and money and lots of frustration and worry.

I did however come across an article about endorsement marketing strategies that had worked well for several chiropractors like myself who wanted a system that worked. These chiropractors were working with a marketing coach named Steve Von Loren, who specialized in helping professional practice owners arrange profitable endorsement marketing relationships.

Steve was easy and fun to work with. They arranged several endorsement marketing systems with very successful and expensive membership gyms that catered to well-off clients who wanted results and did not mind paying for the value they received.

There were also arrangements with high-end personal trainers. Health spas, cosmetic surgeons, and dentists just to name a few.

Steve and his partner gave me dozens of lucrative possibilities that I would never have thought about.  That is why Steve’s system is so good.”

I almost forgot the good part! Steve Cox taught my entire staff his complete Endorsement Marketing System.  I can now arrange profitably, endorsement opportunities whenever I want or need to. How is that for peace of mind!
From one professional practice owner to another, just between you and me, if you want to rapidly build your practice with pre-qualified, targeted, dream patients then you owe it yourself, your family and your staff to contact Steve Von Loren!

Who knows, it could be one of the best calls you ever made!

Dr. John Termini.
Termini Family Wellness Center


Ed Forteau host of his successful syndicated CBS talk radio show for business owners has this to say about Steve Von Loren.

I first met Steve Cox at a business-owners “super conference.” Our meeting happened because of a mutual business contact we both knew. I was in the right place at the right time on this day.

Let me share with you what happened next.  I told Steve about my two online businesses along with my goals and vision for expanding my talk show that targets online and offline business owners. I also told Steve about some challenges I had with expanding my audience and some ideas for monetization, sponsorships, and working with nonprofits.

Steve let me know what his Endorsement Marketing System was all about, and I could quickly implement the techniques. He knocked my socks off when he showed me how I could legally steal my biggest competitors best clients.  The system worked so well!  As he was engaging me in conversation, I could barely contain my enthusiasm. I just knew he could help me with my business and talk show ambitions.

Fast forward the clock 22 days in advance.  Steve Cox met with my staff and had a good understanding of what my business challenges were. I appreciate it when someone listens and gets it.  You know what I mean?…….

I hired Steve to help implement his endorsement marketing system for my businesses. The results are as follows –

* 7 new corporate sponsors, and I am now syndicated in 14 new markets that never thought would happen so quickly.

All in all its been quite a ride.  I can’t wait to see what’s possible with Steve’s system.

Can I share something just between you and me?  At the very least contact Steve Von Loren and his team and see for yourself how their system can help make your business as profitable and enjoyable as you always wanted.

Ed Forteau


Thank You, from the bottom of my heart!

Although my practice is doing extremely well now, there was a time when I thought my doors were going to close.”  You found several untapped profit centers that I completely overlooked.

Thanks to your streamlined systems, the new patients, referrals, and profits poured in.

Thanks a million,


 Dr. James Timmoney

Chiropractique, Inc.


Dear Steven Cox and staff,
The reason for this letter is to thank you for all you have done for my family,  my practice, and me.
Steven, when I found you, I was in serious trouble on several levels.
I didn’t share this with you when we met, but my practice was approximately two weeks from closing.
You implemented some “quick reactivation strategies” that resulted in saving my practice.
You are the only one over the years that kept his word and delivered results when I really needed them.
 Warmest Regards,
Dr. Cynthia Mercer


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Our History

For over thirty years, business partners Steve Cox and Claudio Gormaz have principally provided the Chiropractic industry assistance and coaching (and along the way we have helped professionals in various other industries as well) on the development of medical practice enhancement strategies, such as:

  • Developing profitable networking ventures
  • Creating strategies for attracting vast numbers of new patients without advertising!
  • Employed techniques to develop our doctors’ public presence so as to create their status from “one of many in the area,” to the “must-use,” “go-to” health care provider in their region.
  • Implement strategies to make our doctors the Resident Experts in their field and geographic area.
  • Taught many of our clients how to strategically confiscate their biggest competitors best prospects and patients.
  • Teaching patients how to take advantage of Patient Business Cycles, etc.

As a result of their medical practice enhancement success, they have also contributed to and been published in, multiple business development publications serving professional markets.

As such, they have written numerous articles in several business-to-business publications.  To date, their expertise has been requested, published and featured in 68 different business publications.

They are also regular contributors to many chambers of commerce for their business retention programs, etc.

Steve and Claudio are always available to assist new clients with their advertising, marketing, and medical practice enhancement needs!  If you want to change the direction of your practice’s current reach; if you want to input time tested and proven strategies and systems to increase your business and market share, just contact us.

We will gladly set up a time to speak with you to arrange a free consultation!

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Contact Us

Helping Chiropractors enhance their practices, become more profitable, and evolve into their area’s “go-to” doctor!


It’s been our life’s work to develop new, better, and considerably more efficient ways of attracting new business!

Our firm finds and implements better solutions for our medical clients.  Learn how to use predictable, consistent, dependable proprietary practice development principles.

We anticipate that you will find our strategies valuable and useful in dominating your marketplace!  Our techniques teach you things like,

  • “Legally stealing your competitors biggest patients and prospective patients“, or
  • to become the “Resident expert and go-to medical professional” in your area,
  • Learn the strategies that “The top 1% most successful doctors are doing that you aren’t.”

To demonstrate our commitment to our audience, we gift you a free 20-minute consultation to discuss your specific concerns — we will develop solutions!  We want to help, please send an email to my personal email; just I want my free consultation.

Finally, editors, publishers, reporters, blog owners, we will gladly provide you with an interview or a professionally written article.  Further, we would be very happy to speak with you to discuss the biggest needs your readers have.  Perhaps together develop a plan to solve them.  Please feel free to reach out to contact us, or call my direct number: 530-492-9971.



Steve Cox and Claudio Gormaz


2 thoughts on “Contact Us”

  1. Marcello, I write all of my articles and info products using my penn name of Steven Von Loren. I just wanted you to know.

    I am still Steve Cox.

  2. Hi Steve,
    It’s Suzanne, I met you yesterday. I enjoyed talking with you and looking forward to seeing you again… You said you would help me and I’m interested in hearing more.

    Please let me know when and where. If you would like we could meet here at my house in Lake of the Pines. My studio is here and I would be able to give you more of an idea of how much I have accomplished so far.

    Thank you,

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About Us

Steve Cox (writing and mentoring under the pen-name of Steven Von Loren)  is a business development specialist, author, and he has worked with some of the most prominent businesses, in over fifty-nine different industries, like law, publishing, and medical firms in the country for decades.

Claudio Gormaz is also a business development strategist and author.  Like Steve, he too has worked with many industries such as the medical industry, real estate market, and legal markets.

Together they have over fifty years of market and advertising experience.  Their expertise has helped many, many practice owners to strengthen their practices, increase both the quantity and quality of their patient portfolios, capture market share, become authorities in their areas, and increase their free time.

Their entire mission has been to provide results for their clients with their promotional blueprint, so they can have predictable and dependable outcomes which lead to greater sales and market dominance.

In fact, their proven business growth and development strategies have been published in over 59 business-to-business publications, trade journals, business-oriented magazines, like Entrepreneur Magazine, The Washington Post, MSN Business, Chiropractic Economics, Plastic Surgery News, just to name a few.

As stated at the onset, they are both respected and sought after authors.  They are the published authors of the book “Promotional Secrets Used by the Top 1% of the Country’s Most Successful Chiropractors.” They are regular contributors business enhancement articles for many publications.  In fact, they welcome the opportunity to share their time-tested strategies with your audience.

We MUST stress that nothing we are saying is meant to be boastful; but rather, to demonstrate that we can do the same thing for your medical practice.

Attention editors, reporters, blog owners, “We will happily provide you with an interview. You can contact Steve directly at his personal email:, or contact me via his personal cell number: 530-492-9971.”

8 thoughts on “About Us”

    1. Thank very much!

      Feel free to call if you have additional questions. In fact, feel free to connect with our RSS feed so you can get additional info as we produce it..

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