The cornerstone of business prosperity is a proper strategy which yields both successful and predictable marketing campaigns.
What if every time you send an email to your patient, that email was received by that recipient with excitement? An essential aspect of successful and predictable marketing includes superior branding.
A properly developed brand identifies you as the absolute “go-to” doctors in the area. Accurately achieve, your reward is a stable, dependable, and programmable response and communication rate.
I would invite you to discover our unique strategy to develop your Authority Brand. Become a “resident expert” in your field; this creates a great divide between you and every other Doctor in town.
Every time you send out your marketing pieces, such as an email, write interesting, relevant, compelling, authoritative emails with purpose! You want your emails to get opened, to get read, and you intend to build long-lasting business relationships! Your message must draw new patients; all of which result in more profits to enhance your bottom line! Incidentally, your correspondences should even stronger to your existing patients — you don’t want them stolen by your competitors.
You have a purpose in your message; to be successful, you need to align yourself with a robust, comprehensive system. You need a solid set of tools crafted by uniquely qualified, experienced and talented professionals. What you don’t need is a “pre-packaged,” “cookie-cutter,” “miracle-in-a-box” marketing solution from the corner store. You need a personalized system!
If you truly want to stand out from every other doctor in town, you need to have a memorable message. You need to be a good storyteller.
We are also highly skilled medical marketing strategists; which means, we are very aware that most advertising campaigns don’t yield the expected results. The problem isn’t advertising; the reason your ads are ineffective lays squarely with your message!
Numerous studies that we all make psychological connections to things we can connect with and understand. Further, we all tend to forget lists and bullet points; but if they can relate to it, we remember a good story.
A clear example of what I’m referring to is the famous ad which says: “Help me; I’ve fallen and I can’t get up.” This ad single-handedly launched the medic alert business.
The beauty of the ad took the relatable topic and turned it into a brief but poignant story that we all know nearly by heart.
So, you need to convert the complex into a relatable narrative. Your goal needs to be to develop fruitful and predictable promotional messages, elevate your branding, create your authority status and become the “go-to” doctor in your area, etc.
You must strive to continually improve the quality of your patient communication. You do this through superior content told in an interesting, relevant and compelling way.
To become the resident expert you wish to be, you need to guarantee successful and predictable marketing outcomes. This means that you must carefully control your marketing system. Fact, not all doctors are good at marketing or promotion. Therefore, they should know enough then to bring in the right professionals!
The right person should work hand-in-hand with you to develop your brand from the ground up. The goal should always be either: to create or transform your marketing program. Begin with the most basic, most used, and most often squandered touch point, your emails.
A fact taught in every business school in the country: It costs seven times more to sell to a new customer than to an existing customer. Statistically speaking, the actual cost of acquiring a new customer cost between five to ten times more than retaining an existing one. Not only that, but repeat customers spend, on average, 67% more.
Your email starts daily conversations with your patients; are they a haphazard guessing game blindly looking for the target? Think about this, if your emails are weak, chances are the rest of your marketing is no better!
We are all judged by our performance and our appearance. However unfair, if your appearance is lacking, you may no get a chance to perform!
Another issue that seldom spoken about, but nonetheless very real, is the loss of your patients. Unless you are an international brand, you are subject to the finite nature of geographical boundaries. What does that mean? That means, that you don’t have an infinite number of possible patients. As such, in order to gain market dominance, competitors have to compete for available patients within their own backyards. Said differently, for you to grow you must confiscate your competitor’s patients. Likewise, if your marketing efforts are weak, your patients will be removed from your clinic by your competitor!
Actually, even if you are an international company, you are still subject to predation from competitors. A great example of that is the fast food industry. McDonald’s, Kentucky Fried Chicken, Pizza Hut and Burger King are in a never ending battle for market share segments.
With respect, every doctor in your area is your competitor. That competitor is waiting and watching for you to stumble; at which time, they will move-in on your patients.
Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion, or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re the lion or a gazelle-when the sun comes up, you’d better be running. — Thomas Friedman
Either by accident or design, too many chiropractors (for example) commit these major mistakes with their communication efforts:
- Far too many Chiropractors think that ANY communication is better than NO communication at all.
- They put no thought or care into the marketing pieces or communication pieces they send out.
- Often they’re surprised that no one reads their information or responds to their calls to action.
- A vast number of doctors approach their advertising campaign completely backward, they only send out generic industry pieces.
- There is no regard for what their clients really want or need.
- Afterward, they seem blindsided when no one wants to read those pieces and eventually leave.
- Sadly, many chiropractors practice a “churn and burn” style and approach for their marketing campaigns.
- For example, when they send out emails, they bombard their patients with non-specific clutter.
- These dispassionate efforts lead to a fatigued list that no longer cares about the sender.
- Eventually, if not corrected, that business stream dies down.
By contrast, expert marketers speak (either both written and verbal) with authority! Everything they send out is targeted! They know what their patients want, then they deliver highly focused information. Your message must be part of a scientific marketing machine! The machine must continually be creating predictable and powerful results for your business over and over, year after year!
Additionally, besides the immediate benefit of keeping your clients, building a strong foundation for your business, and attracting new patients, you will also put yourself in a position to benefit from potential endorsement marketing opportunities.
Imagine if you could have instant access to hundreds of new patients; each one recommended to you as a preferred health provider. What I have just proposed is real. In fact not only is it really, but it’s been practiced for hundreds of years. A practice where you benefit from the influences of another professional.
However, none of this is possible unless you finely tune your marketing machine and boost your patient relations platform! Further, if you can harness imagination of your patients with a well-told story, then you get people rising to their feet amid thunderous applause instead of yawning and ignoring you.
We speak with many doctors who want to improve quality and quantity of their practices. Frankly, by the time they call on us, they’re not happy with their past results.
Here is what we are prepared to do. Below is an open letter to you, the practice owner, or the marketing director. We will help you; read the letter, if it makes sense for your practice, call us. We have the experience, and we have the track record.
If our offer doesn’t work for you, no hard feelings. Please do something, because if you don’t have a successful and predictable marketing system, your practice isn’t growing!
With you permission, we are going to show you how to create an Authoritative Platform. We will share an automated engine helps you grow your business without:
- buying more traffic,
- adding more people to your list,
- and working 60-80 hours per week.
Chiropractors, this blueprint will be your key to inexpensively keeping in touch with your prospects. Learn how to correctly build relationships with your patients so trust only you and BUY from you.
This is the first time we have ever revealed the email marketing machine that drives our million-dollar product launches.
We’ve been “hush-hush” about email marketing and reserve a bulk of my advice on this topic for my $1900 per day consulting clients… until NOW.
In conclusion, if you’re unhappy with your current results, we believe we have a phenomenal solution for your firm. Again, we would like to teach you how to transform your marketing campaign. You will be using our proprietary system that I’ve developed and field-tested for over 30 years.
Refine your business identity into one of an Authoritative Expert. Change your platform:
- using robust strategies for writing compelling campaigns,
- emails that get opened, read and acted upon
- have your emails open the lucrative doors for the promotion of your other services.
We plan to teach you things that no one is teaching!
Your instruction includes lessons on creating reliable and predictable relationships with your patients and build your Authority brand. Transform your patient-relations methods with cost-effective strategies. Reinvigorate your past patients and entice your new and better patients. Learn effective techniques so that patients will effortlessly buy from you in a manner that doesn’t “burn out” your list.
If you realize that it’s time to resurrect you “dead” lists! Therefore, it’s time to start producing the results and revenues you deserve for your brick and mortar or online business.
Take action today and participate in this unique training by clicking on this link: The Dynamic E-Mail Marketing System .
Our nearly thirty-five years of experience has taught us a several extremely important truths, we want to share that knowledge with you!
We invite you to call us!
From the desk of Claudio Gormaz, co-founder of StevenVonLoren Marketing Strategists, direct: 916.750.6319, personal email: email@example.com, Amazon Author Profile, Facebook, Google+, Instagram, LinkedIn, Twitter