In an ever-changing world, business owners are seeing that video marketing increases engagement, conversions, brand loyalty, and provides a far greater customer experience. *
It was Sun Tzu that wrote (in The Art of War), “Thus those skilled in war subdue the enemy’s army without battle…. They conquer by strategy.” Video marketing is proving to be a formidable weapon in the daily skirmish for business dominance!
When you opened your clinic, you opened it to be triumphant! Unfortunately, it’s not easy to have a successful clinic. Prosperity requires a lot of energy, work, diligence, and a strong yet engaging tactics.
What if you could increase the effectiveness of your email campaigns by nearly 20%? Does that seem like a bold and unrealistic claim? According to Business2community.com, using the word “you” in an email subject line open rates of that email by 19%! Further, according to Infographixdirectory.com, eight out of 10 website visitors who watch an online video view the advertisement in full, 26% looked for further information on the business and 15% visited that business.
How would your tactical tool case benefit from having such a weapon at your disposal? What an essential strategic component a 19% boost in your email and 80% ad readability be towards your goal! Your promotional platform would be profoundly enhanced!
At the end of the day, your aim is to access as many viable and profitable options as possible. Your goal is to find the best marketing option which yields maximum influence and provides an excellent return on investment (ROI).
A well thought out strategy also requires that you continually remind your current patients that you are the best resource. Like most doctors, you need to overcome patient anxiety concerns; which mean, you must put future patients at ease. There are many patients that are completely unnerved by the cracking and popping. You must find a way to address that feeling and move past it as quickly as possible. Simple words on a page do not convey the same message as an empathetic voice on the screen!
* According to Forbes, 59% of executives would rather watch a video rather than merely reading a lot of text.
Your video allows those people that don’t know you to engage and emotionally connect with you.
More importantly, your video marketing allows you to place emphasis on your unique and highly skilled services. For example, if you treat a lot of patients with fibromyalgia you should include brief videos from satisfied patients. Likewise, if your practice deals with chronic headaches and migraine relief, that too should be highlighted in your video.
Let’s discuss the readership within your advertising. According to Ragan.com, shoppers who viewed videos were 174% more likely to purchase than viewers who did not.
The statistics that we have been talking about are compelling and impressive. However, your video must have a very targeted message. You don’t want to play around with videos that are either so boring they don’t get shared or so vague they don’t connect with your viewers. Focus your video around clear objectives and calls to action. Create an environment where patients know what they’re supposed to do and can easily take the next step.
The good news is that you don’t have to spend a small fortune to get exceptional quality videos. Current technology allows for a lot of options without a huge expense. In fact, depending on the model, your phone has impressive video capabilities. All you would really need is a tripod and some basic lighting tips (available on YouTube). You could then submit that video to a company who could do your video editing for a very reasonable price.
If video editing is your concern and your anchor, then allow me to introduce a brilliant company to you. Like many of you, I am not very technical. Many of my projects were being put off while I either learned how to do something or hired someone.
Learning how to do something, though self-gratifying, ruins your timelines. Unfortunately, the danger with hiring an unknown entity is that you have no assurance of the quality of their work. Without further ado, allow me to recommend **Fiverr. The company’s platform is based on contracting technical professionals who will do your finish work for you. The work they do is provided in $5 “gigs” (hence the name). More importantly, Fiverr features reviews from past clients of all the professionals that work for them — thus eliminating any trepidation. So, you submit your video to a company like Fiverr who could do your video editing for a very reasonable price.
ideos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.
Great news, your videos don’t have to be perfect. It’s the content that matters! The latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like the first day of summer – when it’s bad, it’s still pretty good!
This video perfectly illustrates both the point and your options. You will see the product is the star; and, the video provides a highly compelling vehicle!
Maybe a 3-foot burrito is too much for one person, but if you’re having a birthday, barbecue, or Super Bowl party, this restaurant just touched you visually, emotionally, and activated your taste buds and salivary glands.
The numbers are in; video boosts conversions and sales! According to a WhiteBoardAnimation, your patients are watching more video. The statistics prove that your target audience is watching videos:
- 92% of business-to-business (B2B) prospects consume online video
- 4 billion videos are watched on YouTube every day
- One-third of shoppers will purchase a product after viewing a video ad.
- According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool. 66% of these companies were not using video last year.
- Moovly.com states that you’re 53 times more likely show up first on Google if you have a video embedded on your website.
- Video and mobile go hand in hand. From 2012 to 2014, mobile video views have increased by 400 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go; the quantity of smartphone users is growing, your video audience keeps getting bigger and bigger. *
Video ads convert sales. The biggest names in online marketplaces, including Amazon and eBay, report that adding video increases sales by up to 35%.
Finally, building trust by providing quality, up-to-the-minute, and compelling content within your message draws more patients. Content further helps you build your brand, trust, and makes you the “go-to” doctor in town.
But, is content enough? The entire point of content marketing is based on trust and creating long-term relationships, which ultimately strengthens your practice. But, is there a better way to deliver that message in a way that engages more fully?
Mark Schaefer, the Executive Director of Schaefer Marketing Solutions points out that, “The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.”
Video marketing, especially the message it provides, most certainly can engage us and ignite emotions. Hence, opening the doors for a splendid opportunity to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.
One more important point to consider is that search engines love video marketing and put a priority on video content. The algorithms used for sites with videos are adjusted favorably to present certain sites higher on the rankings page.
You started your clinic with victory in mind. The tools at your disposal were created to launch a juggernaut of unbeatable weapons for you to choose and plug-in as the battlefield warrants. Sound tactics allow you to succeed. Moreover, they make you much more attractive to potential network endorsement agreements that you may participate in the future.
Our nearly thirty-five years of experience has taught us several essential truths; we are disciples of the legitimacy of sound tactics. As such, we believe and teach how you too can get all the new patients you want without spending any more money! Or, how to become the local expert and “must-see” doctor in town. We want to share that knowledge with you!
We invite you to call us!
* Source of sub-headline, Entrepreneur Magazine
**We have no financial interest in or affiliation with Fiverr. We are just extremely satisfied clients!
From the desk of Claudio Gormaz for StevenVonLoren Marketing Strategies, direct: 530.492.9971, LinkedIn profile, Amazon author profile, Facebook, Instagram, Twitter, personal email: firstname.lastname@example.org