How Do You Benefit?

The most important thing you need to know is what benefit do you receive by working with us?

The best way to answer this vital question is to quote David Ogilvy (widely considered the father of modern advertising and promotion):

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’  I want you to find it so interesting that you buy the product. Your role is to sell, don’t let anything distract you from the sole purpose of advertising.”

We are disciples of this school of thought.

We are business growth coaches.  We will teach you time-tested and proven strategies to consistently improve your patient attraction and retention, writing more profitable ads, creating endorsement marketing relationships, creating and developing your brand, and more.  Our goal is to do whatever we can to get you more and the “best” patients!

In fact, everything we teach our clients is demonstrated in the article we write for this site.  So, if you want a very good idea of what we can do for you?  Read our articles; if it makes sense and you want to implement these tactics, contact us!

Our background:

We are medical practice enhancement specialists.  Our credentials include national and international marketing, advertising, and as public relations strategists.  Our business growth articles have appeared in hundreds of regional and national magazines, from Entrepreneur to Chiropractic Economics. Moreover, we have worked with the Chiropractic community for over 21 years.

Over the years, we have heard many industry experts say: “There is plenty of business for everyone!

We don’t doubt that many doctors are doing exceptionally well.

However, in these two decades, we have counseled many, many doctors.  We have heard their needs, their frustrations, and at times their exasperation.  We’ve heard stories of 60-80 work weeks, missing irreplaceable time with their families, or not being able to grow.  Too often we’ve heard that they’re just not as successful as they anticipated.

We began to reach out.  We have parlayed all this knowledge into publishing, as professional authors and contributors to major national publications.  Along with individual mentoring, we’ve shared our skills more broadly guiding/coach DCs nationwide to greater professional success.

Besides the abundant numbers of “one problem, one solution” types of   Benefitmentoring assistance we provide, for example:

  • Anything from guiding our clients on – How to create a more successful advertising campaign,
  • to How to develop a resident expert status and ‘go-to’ person in their geographical area,
  • or even How to attract the ‘best’ patients in their area, etc.)

As mentioned at the onset, over the years we have assisted a great many doctors.  Often we were holding hands and walking doctors through various strategies until they came to fruition.

In time, our mission was crystallized: we were going to create structured systems, which needed to be both user-friendly and duplicable!

We have very successfully mentored well over 1,167 doctors with practice’s advertising empowerment strategies.

We invite you to join us!

Steve and Claudio