Lead generation is extremely vital for the very survival of every business! What are you doing to get more and better leads and new patients?
Many medical practice owners do not consciously think about the fact that success in business is an on-going competition for survival! In order to thrive, you need to get more and better leads — every day!
For your practice to truly be successful you need to meet the needs of both patients and the people you do business with every day (a.k.a. business-to-business networking).
The question becomes which is the best way to reach all segments of available clientele?
I was reading an article in PureB2B.com, and the author Johanna Rivard wrote an excellent piece titled, “15 Effective B2B Lead Generation Ideas for Your Marketing Campaign.”
I was struck because this is exactly what we have been advising our clients [the Doctors we work with] for years. It’s not that we’re so smart, but this information is so important and can mean the difference between success and failure!
Ms. Rivard states that lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods.
Why must a clinic owner, who desires success, embrace the strategies listed below? Because sadly, despite all the technological advances that our world has made in the last few decades, no one has created the “new client factory.” The kind of company whose only function is to crank out a fresh batch of new patients, like baby chicks. The product is a patients that have never used your particular services or thought about this subject before. However, all they need is to be imprinted with your brand…
The above comment is a bit tongue in cheek, but Ms. Rivard is absolutely spot on when she says that having a constant flow of new leads is vital to staying in business, but finding different ways to attract leads that will eventually turn into sales is quite a lot of work.
To get positive results and stay ahead of the curve, here are 15 compelling lead generation ideas for your marketing campaign.
Here are some great examples:
1. Online Generation via Social Media: Social media has changed the landscape of lead generation, and has become one of the primary ways of reaching and engaging target customers. Continue reading “Get More and Better Leads: 15 Effective B2B Lead Generation Ideas”