Get More and Better Leads: 15 Effective B2B Lead Generation Ideas

Get More & Better Leads

Lead generation is extremely vital for the very survival of every business!  What are you doing to get more and better leads and new patients?

 

Many medical practice owners do not consciously think about the fact that success in business is an on-going competition for survival!  In order to thrive, you need to get more and better leads — every day!

For your practice to truly be successful you need to meet the needs of both patients and the people you do business with every day (a.k.a. business-to-business networking).

The question becomes which is the best way to reach all segments of available clientele?

I was reading an article in PureB2B.com, and the author Johanna Rivard wrote an excellent piece titled, “15 Effective B2B Lead Generation Ideas for Your Marketing Campaign.”

I was struck because this is exactly what we have been advising our clients [the Doctors we work with] for years.  It’s not that we’re so smart, but this information is so important and can mean the difference between success and failure!

Ms. Rivard states that lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods.

Why must a clinic owner, who desires success, embrace the strategies listed below?  Because sadly, despite all the technological advances that our world has made in the last few decades, no one has created the “new client factory.”  The kind of company whose only function is to crank out a fresh batch of new patients, like baby chicks.  The product is a patients that have never used your particular services or thought about this subject before.  However, all they need is to be imprinted with your brand…

The above comment is a bit tongue in cheek, but Ms. Rivard is absolutely spot on Lead generationwhen she says that having a constant flow of new leads is vital to staying in business, but finding different ways to attract leads that will eventually turn into sales is quite a lot of work.

To get positive results and stay ahead of the curve, here are 15 compelling lead generation ideas for your marketing campaign.

Here are some great examples:

1. Online Generation via Social Media: Social media has changed the landscape of lead generation, and has become one of the primary ways of reaching and engaging target customers. Continue reading “Get More and Better Leads: 15 Effective B2B Lead Generation Ideas”

10 Steps to Becoming a Patient Magnet

Winning In Business; Becoming a Patient Magnet, Jobs Depend On It!

 

Every business keeps it’s doors open because they attract a constant stream of new clients!  Medical practices are no different; unless you become a patient magnet, you will eventually have to close your doors.

Recently, author Rhonda Abrams, wrote an exceptional piece for USA Today titled “Strategies: 10 rules for small business success.”  Ms. Abrams is a long time business development consultant and strategist provides great insight with solid data that should pay serious dividends for all medical practice owners.

I have dealt with all different types of small businesses, and I’ve learned certain realities always apply. I call these “Rhonda’s Rules.” These rules are keys to small business success.  Ignore these rules at your peril: I’ve seen many new entrepreneurs fail because they ignored one or more of these business basics in order to be a patient magnet.

Here are 10 of the most important “Rhonda’s Rules” for small business success:

1. Go small to grow big. What’s the one sure way to fail in small business? Try to sell to everyone. A key to small business success is carving out a niche — a particular specialty or narrow market segment — rather than competing for every customer. Don’t just be a marketing consultant: be a marketing consultant patient magnetfor a certain industry. Don’t be a general store — focus on a specific type of product or customer. Small businesses just don’t have the resources of time or money to be a generalist.

2. Take care of your bread-and-butter business. Entrepreneurs have lots of good ideas, but those can distract you from your core business. Before you consider new directions, clearly define what part of your business brings in the money that pays your bills. Concentrate on that first.

3. Clearly define your target market. Analyze the characteristics of your customers; the only way to become a patient magnet is to understand exactly who buys from you. Having a clear target market enables you to be much more effective and efficient in both your product development and marketing efforts. Continue reading “10 Steps to Becoming a Patient Magnet”

Patient Magnets Don’t Try Being Everything To Everyone.

Patient magnets learn that the content they use within their marketing is crucial; therefore, you need to understand the myriad of targeting fallacies.

 

Of late, it seems that everywhere you read in business publications all you see are articles after articles discussing “content marketing;” but, no one is saying exactly what that is.  To be sure, these authors are writing pretty lofty articles and they sure get one psyched up to go out and conquer, but little else is provided.  Until you understand what exactly content marketing is, you will have a difficult time becoming a patient magnet!

From a reader’s prospective, who may not be a marketing professional, but rather the business owner who is very interested in improving their marketing results, it is the business equivalent of buying a burger without the meat!

It’s like a business version of the Abbott and Costello’s “Who’s on first routine;” everyone speaks in circles and no definite answer is ever given.  However, in this case, it’s not funny because we are dealing with real advertising dollars and jobs are at stake!

When discussing the topic of client targeting, content is everything!  But what is content marketing?  The best and most concise explanation that I have come across came from Robert Rose when he wrote “Traditional marketing and advertising is telling the world you’re a rock star.  Content Marketing is showing the world that you are one.

With all this in mind, I would like to draw your attention to a recent and exceptional article that was written on the very topic.  The most important take away is that, when it comes to audience targeting, don’t look for shortcuts for becoming a patient magnet.  Columnist Rebecca Lieb writing for Marketingland.com, explains in here excellent piece, called “Content Marketing And Targeting Fallacies,” how to tackle it the right way without skipping some essential steps. Continue reading “Patient Magnets Don’t Try Being Everything To Everyone.”

How to Become a Patient Magnet Via Your Content Marketing

Patient attraction is EVERYTHING in business! As such, you’re going to learn how to transform your clinic into a patient magnet via improved content marketing strategies!

 

The medical profession is no different than any other business. Part of your job, as a condition of keeping the doors open, is to attract as many patients as possible. In this piece, you will learn how you can achieve your goals and separate from your competitors through your messaging.  In other words, you will learn how to become a patient magnets via content.  Specifically, we will discuss every promotional piece that you send your patients.

You become a patient magnet by understanding the latest news marketing trends and understanding what your patients want.  This article is designed to teach you how to focus to achieve winning marketing strategies.

So, how do you pass along the greatest news?

You will curate the information that you receive from various sources. You will pass that information along your patients. A wonderful resource, and by no means the only source, for topics that are trending is Google Trends. Google Alerts also lets you know when something is written about’ on a specific subject.

In a recent article written by Jinger Jarrett, for the Inquisitor, she lays out Mobilemarketingwatch.com‘s 2016 marketing trends.  They believe that for this year, content marketing is the name of the game for becoming a patient magnet.  Note, this article was originally written in eMarketer on January 13, 2016.

The article goes on to say, Mobile Marketing Watch reported that the biggest Business-to-Business (B2B) marketing trend in 2016 will be an increase in content marketing. In a report released by eMarketer as stated above, the report said that content marketing will increase because it delivers results for brands.

Ms. Jarrett’s article states that: “No matter the reason, content marketing delivers results, Patient magnetespecially when it comes to the more traditional end goal: generating leads to feed the sales funnel. In a July 2015 Ascend2 study of B2B marketing professionals, 43% of respondents asserted that content marketing was one of the most effective tactics for lead generation.”

However, according to eMarketer, “The amount of content B2B marketers are creating is expected to drastically increase in 2016. With this amplified emphasis on content marketing, these marketers have evolved in their approach and strategies—they are looking at the long game and realizing that although waiting 18 to 24 months for results is not ideal, it is the new reality.

Too often the term content marketing is bantered about without any real explanation of what it actually means.  Let’s face it, advertising professionals and media personnel are getting caught in the trap of speaking in “mediaeez;” you know, the kind of talk that everyone in the company know, but no one outside understands.

Therefore, if eMarketer is correct (and there is no indication they’re not a highly reliable source), then how are we going to spend our eighteen months, or even shorten that timeline? Continue reading “How to Become a Patient Magnet Via Your Content Marketing”

Successful and Predictable Authority Marketing Success!

successful and predictable marketing

The cornerstone of business prosperity is a proper strategy which yields both successful and predictable marketing campaigns.

 

What if every time you send an email to your patient, that email was received by that recipient with excitement?  An essential aspect of successful and predictable marketing includes superior branding.

A properly developed brand identifies you as the absolute “go-to” doctors in the area.  Accurately achieve, your reward is a stable, dependable, and programmable response and communication rate.

I would invite you to discover our unique strategy to develop your Authority Brand.  Become a “resident expert” in your field; this creates a great divide between you and every other Doctor in town.

Every time you send out your marketing pieces, such as an email, write Targeting Specific Audienceinteresting, relevant, compelling, authoritative emails with purpose!  You want your emails to get opened, to get read, and you intend to build long-lasting business relationships! Your message must draw new patients; all of which result in more profits to enhance your bottom line!  Incidentally, your correspondences should even stronger to your existing patients — you don’t want them stolen by your competitors.

You have a purpose in your message; to be successful, you need to align yourself with a robust, comprehensive system.  You need a solid set of tools crafted by uniquely qualified, experienced and talented professionals.  What you don’t need is a “pre-packaged,” “cookie-cutter,” “miracle-in-a-box” marketing solution from the corner store.  You need a personalized system! Continue reading “Successful and Predictable Authority Marketing Success!”