How do you standout in your industry? Do your patients know you’re the best option around? Learn these key Gap marketing skills so you can dominate your market.
This piece is designed to show you how to expand your marketing reach by establishing yourself, and your practice, as a regional expert in the medical field. Our aim is to teach you how to separate yourself from your competitors by communicating those vast differences between you and them. The strategy is known as Gap Marketing.
The mission is to create a platform after which you will be the only logical choice for a patient’s healthcare needs.
I contend that no one goes into business to be mediocre or to barely get by; it just isn’t part of the entrepreneurial spirit. Therefore, if you took the time to secure a business loan, promote your medical practice, lease a location and set up shop, you that is a sign that you are probably extremely motivated to excel.
What you will learn in this piece is how to compete to win.
Have you ever read an ad where the advertiser declares that “they are the best,” “they’re available eight days a week, 25 hours-a-day,” or some variation of this same theme?
Do you know why advertisers state these things? It’s because they don’t know how else to communicate their “superior” skills.
That brings us to the next question; what do you to attract patients? How do you let others know you’re the best option?
As you develop your display advertising platform, you must develop a noticeable distinction between your practice and your competitor’s practice. You must begin implementing the principles of “GAP Marketing.”
In point of fact, gap marketing is an extremely powerful marketing strategy that has been around for millennia. Moreover, companies like Apple Computer, Harley Davidson, and Disney Corporation are masters of the tactic. As a marketing tactic, is a crucial component in an approach of solidifying your brand as the absolute best in the market.
Further, the creation of vast chasms between you and your competition is such an important tactic, that it should be a critical cornerstone of your core marketing model. Plus, this promotional model will also allow you to pinpoint why your medical services are not selling. Also, why your marketing copy doesn’t work the way you expect, or why your headlines are sometimes powerless.
Again, the strategy refers to creating the widest difference possible between an expectation level and an experience level of a person [your patients].
Additionally, as a concept, it offers the most profound insight and explanation for human behavior and reactions imaginable. The reason the divergence model works is that “people make decisions by comparison.” Prospects are coming from a position of “what you say” and transforming to “where they are.”
If the difference between the two is significant enough for them to feel their current condition is unacceptable, or in the case of an unproven company (a new, never-before-seen on any advertising platform) the proposed offer is unacceptable, then they will react positively, and you will generate a business relationship.
Therefore, you will not get a lead, an appointment, a trial offer, or a sale if the prospect’s differential is too small.
Primarily, you will be practically applying Newton’s third law of motion to your marketing campaign. The law states that: “Every action produces an equal and opposite reaction.” For advertising and sales purposes, let us change that to: “Every emotional divide produces an equal and opposite reaction.”
Your display advertising, social media promotions, direct mail packages, etc. are subject to following after people. These recipients read your materials and compare them to their current condition: Continue reading Dominate in Business Via Powerful Gap Marketing Strategies