medical

BREAKING NEWS & BLOGS

LATEST NEWS

Every day breaking news is revealed which is powerful and informative; and, it’s all developed to enhance your practice — it’s our task to deliver it to you. 


 

CONTENT MARKETING:

October 17, 2018: When Keyword Intent Is No Longer Enough

Where someone searches something can be just as indicative of their intent as how someone searches. And this a concept we at Spatially refer to as “location intent.”

While this strategy has been heavily popularized by law firms (for which, it has boosted conversion rates by up to 310%), we’re starting to see traction in business-to-business and business-to-consumer campaigns as well. In fact, most recently the strategy has been adopted by auto dealers targeting prospective customers searching for price comparison from competitor’s lots.

Consider the bolded text above for a moment, and you’ll begin to understand just how powerful location intent is. The searcher is on a car lot searching for pricing comparisons… can you think of a better example of a person being ready to pull the trigger on a purchase?

 

October 17, 2018: Content Strategy Vs. Content Marketing: What’s The Difference?

In addition to having excellent content on your website, it’s also important to have a great content marketing strategy that uses content to help drive a continuous flow of traffic to your site.

Without a strategy, your content marketing efforts will seem reactive to what your competition is doing instead of creating content or implementing a tactic based on research, analysis and what your audience really wants or needs.

 

October 16, 2018: How Storytelling Can Help Young Doctors Become More Resilient

Storytelling to help young doctors reflect on how they handle the emotional and psychological toll of caring for suffering patients.

It is crucial that we provide safe spaces for healthcare professionals to reflect on and process their own suffering. Then we will be fully available to do the hard work of patient-centered decision making in the moments when it is really needed — at the bedside of a dying patient.

 

SEARCH ENGINE OPTIMIZATION (SEO) MARKETING:

May 18, 2018Mobile Geofencing: The Next Big Thing In Advertising

Geofencing offers business owners a way to maximize their ad spend by bidding on not only the right keywords, but the right locations as well. It provides a method for solo law practices (for example) to compete with firms spending six figures a month on advertising, and it offers a way to better ensure that each lead you bring in is high in both quality and intent.

In other words, it’s a way to cherry-pick your results and only bid on those most likely to pick up the phone today and request legal counsel.

And we’ll show you exactly how to do that, along with three creative ways our customers have grown their firms with geofencing in this post. (read more)

 

VIDEO MARKETING:

May 18, 2018Things You Need To Know About Video Content

Videos are now the main draw on brand websites. Between 2016 and 2017, views on branded video content increased by 258% on Facebook and 99% on YouTube.video marketing Perhaps more important, over half of all video content is viewed on mobile devices. That presents advantages and disadvantages for online video producers, but the main thing to keep in mind is that you need to create video content that’s mobile-friendly.

The main advantage of online video is the opportunity to grab attention at any time of day because most of us have our mobile devices on us throughout the course of the day. In fact, when mobile users actually use their devices might surprise you. According to Hubspot, 67% of mobile users surveyed use their mobile devices before going to sleep, 54% when they wake up and 36% in the bathroom.

Then there’s the “share element.” Ninety-two percent of mobile video viewers share videos with others. (read more)

#forbes #forbestechnologycouncil #videomarketing

REPUTATION MANAGEMENT:

June 4, 2018Create a personal online physician brand that works

Using social media channels and other online tools for promotion can help physicians market their unique skills to potential patients, educate their communities about vital health issues, and connect with colleagues for local and even global collaborative projects.

At least 70 percent of patients shop for physicians online, so a personal brand 6.4.18and online presence have become essential elements of modern medical practice. Five experts, including past and future AMA presidents, recently participated in an AMA Reinventing Medical Practice Community discussion in which they offered advice on this pressing topic.

“Brand is reputation plus image,” said AMA President-elect Barbara L. McAneny, MD, an oncologist in Albuquerque, New Mexico. “When I started practice, I realized that I needed to build a reputation for being up to date in my field, being compassionate, approachable and a hard worker who would go the extra mile for patients. Now I also have to make sure that my website shows those characteristics, is constantly updated and eye-catching!” (read more)

 

May 23, 2018The 4 Steps to Managing Online Provider Reviews in Healthcare

Online provider reviews are critical to a healthcare organization’s online reputation management plans and practice marketing.

In fact, online provider reviews have sparked debate across the medical industryReputation Management as consumer culture in healthcare has prompted more patients to leave online comments. These comments are often to the chagrin of providers, who say feedback doesn’t always pertain to the clinical encounter and harms a provider’s online reputation.

Data has shown that online provider reviews are stressful for clinicians, who work to maintain a squeaky clean online reputation and become frustrated by unfair and sometimes unvetted online comments.

Other researchers have suggested that poor online reviews do not equate with poor patient satisfaction scores, while other researchers have found some inconsistency across…(read more)

 

May 5, 2014The Psychology And Philosophy Of Branding, Marketing, Needs, And Actions

Consumers build brands, not companies. This is a fundamental marketing truth that cannot be denied. Consumers give brands value by developing perceptions and expectations for those brands. Companies enhance the value by delivering consistent brand experiences that consumers can trust.

Human psychology and how it affects consumer behavior is the foundation of brand building. What do consumers need? Do they really need those things or do they just think they do? What drives them to actually take action and buy once a real or perceived need is identified?

The key words are needs and actions, and the best brand marketers paid attention to their marketing, psychology, and philosophy professors… (read more)

 

May 16, 2018Survey reveals majority of dental providers don’t know how to influence online reputation.

PatientPop released its 2018 Healthcare Providers Survey Report: Online Reputation Management, showing that the majority of medical and dental professionals do not know or are uncertain about how to positively affect their own practice reputation.

The nationwide survey examined evolving challenges and opportunities Reputation Managementsurrounding reputation management, including oversight of patient feedback, online reviews, and practice website testimonials.

The report indicated that more than three-quarters of healthcare providers (80%) feel maintaining a strong online reputation is extremely or very important. Most providers, though, receive reviews from very few patients. In fact, 71% percent receive reviews from 5% or fewer of their patients, suggesting the methods used to ask for reviews are inefficient.

“A well-managed online reputation has a significant influence on patients choosing a provider,” said Luke Kervin, PatientPop co-founder and co-CEO. “It also optimizes a provider’s prominence in search results. Providers with great reviews, a well-rounded online presence, and exceptional service stand out, and will see patients gravitate to their practice. The survey results confirm health-care providers currently aren’t doing enough to manage their online reputations.”  To check out this very interesting piece, just click here.

 

 


NEWS BY TOPICS

 

ADVERTISING:

The only reason for having promotional campaigns is for attracting new business to your practice; if not, you’re just throwing away your money!


Nov 4, 2016 – 5 S.E.O. Tactics You Must Start Doing IMMEDIATELY!

We’ve all heard it, if you want to attract more patients, you MUST improve your SEO!

To begin with, for those readers that are less tech savvy than others, Search Engine Optimization (SEO) is the process of improving the visibility of your website in an organic (“natural” or unpaid) way.

Therefore, the above statement is fine and well, but how exactly is that optimization achieved? In our many conversations with Healthcare providers, we find that it falls upon many of these doctors to generate new business.

Fact, most doctors are extremely busy. To create and maintain their patient-centric information they often shift that responsibility on others. This action creates an unexpected problems. These “issues” arise on two fronts: You request an employee to handle the responsibility. However, if that staff member has a lot on their plate the task never gets accomplished. Or, you hire a freelancer, the work gets done but they don’t really capture your message or your essence… (read more)

 

Oct 7, 2016 – Powerful Headlines Equal Advertising Success!

Every day a business entity goes out of business! Why? Very often it is because of a lack of new patients. So, how do you attract more patients? You advertise! But what if you do advertise; yet, your ad doesn’t attract a single call? If you want to attract more patients, your message MUST grab their curiosity and pull them in! So how do you do that? First, you write a compelling headline!

The power that a well-written headline adds to your advertising is immense! The study of the effectiveness of headlines is a principle component of all advertising and marketing education!

But why is a headline so important? According to a 2014 article in The New Yorker Magazine, author Maria Konnikova writes that “a headline determines how many people will read a piece, particularly in this era of social media. But, more interesting, a headline changes the way people read an article and the way they remember it. The headline frames the rest of the experience. A headline can tell … (read more)

 

9.3.16 – Secrets to How to Write a Better Ad — The value of a compelling headline

Let’s face it; everyone who advertises wants to learn the secrets to how to write a better ad.  That’s the point of promoting your  practice, to grab your patient’s attention immediately; so as to develop dependable, steady streams of new patients, and maximize your return on investment.

Learning “the secrets” of how to make a better ad would mean that you would never again have to play advertising roulette with your ad budget!  The key to an effective ad begins with a captivating headline!  Headlines play monumental roles in the strength of your ads.

Your goal needs to be to have predictable results every time you run an ad.  Your ad must be a salesperson in print, online, on the radio, in the television ad, etc.  A weak or non-existent headline works as a highly skilled and master saboteur against your advertising effort!

Unless your display ad convinces a patient to pick up the phone and call you or come into your office, your ads are useless… (read more)

 

7.28.16 – Chiropractor Advertising Mistakes: How Many of These Costly Patient Repelling Error Are You Making With Your Advertising?

Chiropractor advertising mistakes: if your advertising results don’t deliver a steady stream of new patients, chances are you’re making costly, but correctable, errors!

The only purpose of advertising is to generate higher profits for your chiropractic practice! Your ad MUST be a salesperson in print, online, on the radio, in your television ad, etc.  Unless your ad convinces the patients to pick up the phone and call you or come into your office, your ads are useless; also known as “Chiropractor Advertising Mistakes.”  Sadly, depending on the type of error, you even be pushing potential business directly to your competition!

If you look at many chiropractor display ads, you will quickly notice that most of the ads look alike, and they say the same things.  Worst of all, they all have nearly identical advertising mistakes, such as: “Free Consultant”, “Back Adjustments”, and “Chiropractic Care for The Entire Family.”

* Though all these services and details are important, and they all stand on their own merits!  Unfortunately, as it applies in most cases, the only elements that change in the ad are the names of their practice.

Though many (if not most) media conduits provide their basic elements, essential ingredients, … (read on)

BRANDING:

Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more.  More importantly, quality branding separates you from your competitors!


January 31, 2018 – Increase Your Profits By Thousands!

Whoever owns a clinic must focus on solvency to keep the doors open. This piece focuses on and teaches you to increase your profits and the success of your practice.

Annually healthcare providers invest countless amounts of staff- hours and resources to acquire new patients. Meetings are conducted, budgets are projected and set, and personnel are assembled. We strategize, scrutinize and improvise ways in which to attract our next big patient — all to increase your profits.

Very often, the most significant question asked at these annual budget meetings is “Do we spend 30% of our advertising dollars on print or social media this year (as opposed to 25% from last year)?”

Too often, very little goes into the strategy of keeping those hard-won patients. Ideally, you also want to keep them over the course of several years. Many practice owners naturally assume that they… (read more)

 

Jan 6, 2017The Secret to Success: Branding

Don’t be scared to present the real you to the world, authenticity is at the heart of success.

Branding is one of the most important aspects of any business, large or small, retail or business to business (B2B). An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

“Your brand is that ADHESIVE image you carry, that has the ability to STICK to the minds of people you meet physically or otherwise. Brand yourself positively because whoever gets to know you when passing by takes your image along!” ― Israelmore Ayivor, Daily Drive 365

Recently, John Williams wrote in a very informative article in Entrepreneur Magazine, titled the Basics of Branding. He points out that simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Now that you know what branding is, how do you attain it? How do you form it? How build your business off of it?

The first place to begin is to look in the mirror. Who are you? Who is the principle patient? What is your specialty? If you don’t know, you will need to do some soul searching. Figure out where your passion lays. Maybe your answer is right in front of you? Do an inventory… (read more)

 

November 3, 2017 – 3 Easy Steps for Eliminating Your Competition

It’s a crowded marketplace, you have to do everything you can to stand out from the crowd; this means, eliminating your competition and leaving as far back as possible in your rearview mirror!

Easier said than done; right? You read mountains of articles which promise helpful tips but they don’t really deliver enough meat on the bone. Success can feel like a treasure map that’s missing a few key steps — you have the map but you’re far from the prize.

That’s what makes this article different. As you read on you will learn essential, step-by-step, elements for eliminating your competition.

Please don’t misunderstand my statements at the onset. Business success and marketing articles covering topics like branding, attracting more and better patients, writing better ads, etc. are necessary. In fact, I would argue they are imperative — but only if implemented.

By the same token, I believe that eliminating your competition is an underserved market. Interestingly, there appears to be… (read more)

 

January 6, 2017 – The Secret to Success: Branding. 

Don’t be scared to present the real you to the world, authenticity is at the heart of success.

Branding is one of the most important aspects of any business, large or small, retail or business to business (B2B). An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

“Your brand is that ADHESIVE image you carry, that has the ability to STICK to the minds of people you meet physically or otherwise. Brand yourself positively because whoever gets to know you when passing by takes your image along!” ― Israelmore Ayivor, Daily Drive 365

Recently, John Williams wrote in a very informative article in Entrepreneur Magazine, titled the Basics of Branding. He points out that simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’… (read more)

PRACTICE ENHANCEMENT:

If you’re interested in seeing a bigger bottom line at the end of the year, don’t wait until mid-year to implement an actionable plan. Instead, start right now by identifying several business strategies that you can implement immediately to see the results you want.


Jan 20, 2017The Secret to Business Success: Intentionality

Ultimately business success depends on human intentionality which is the most powerful evolutionary force on this planet. — George Leonard

Business success doesn’t occur by accident! Henry Ford, Bill Gates, Michael Dell didn’t succeed on a whim. They consciously and intentionally pursued, explored, and diligently worked hard to attain the brass ring. Therefore, so must you!
You took the time and effort to hire a real estate person, find an office space, and secure your loan. Then, you had that office space built out to your specifications.

After that, you hired contractors to fill your new clinic with phone lines, computer equipment, and medical equipment. One can only presume that your intention was to be as successful as possible.

You were diligent in your efforts to create a suitable location for your chiropractic practice. You secured a beachhead for your enterprise. Now comes the moment of truth; the time when… (read more)

 

Dec 14, 20165 Secrets for Building Deep Patient Pools

If your desire is to create successful and predictable marketing campaigns; you’ve come to the right place!

What you share with your patients determines your desired outcome — developing deep pools and long-term relationships is directly tied to successful and predictable marketing efforts!

The sole purpose of advertising is to say to the world “Hey, I’m here and ready to serve your needs!” Also, the only point of sending periodic notes to your patients is to give them information they want! Successful and predictable marketing shouldn’t be some random thing that is merely thrown together. You want to provide information that compels.
*Note, these correspondences include your e-mails, newsletters, special reports, etc.

Why? Because reliable and authoritative content builds loyalty within your patient base. The more fidelity you build, the more consistent business you can count on, and the greater the referral possibilities. By providing valuable tips, in easy to understand portions, on the topics your patients need, you create that allegiance.

You will be building upon your reputation as the authority in a particular ailment within your field.

Again, why is any of this so important? There is an excellent article in HelpScout.com, titled the “The art of customer loyalty,” explains this principle succinctly: In a world where your competition… (read more)

 

5.3.16 – 8 Steps for Increasing Your Medical Practice’s  Profits!

Are you missing those key signs that have kept you from increasing your medical practice’s profits?  You need to learn more effective principles for tapping into your patient’s buying signals!

In the daily rush of building and maintaining a successful medical practice, we often miss those subtle signs that transform a practice from merely surviving to one that is thriving!  Too often we miss those vital signs that each of our patients sends off that determine their specific purchase cycles, and transforms a medical practice’s profits.

Traditionally, the generally accepted formula of building a lucrative practice has consisted in putting your head down and grinding from morning ’til night, and repeat the following day.

Well, that’s one method…

However, a superior plan for reaching success comes with learning how to identify… (read more)

 

7.29.16 – Warning: Is your practice in trouble?

No Chiropractor starts their practice mediocre; business success depends on navigating all obstacles!

Though every doctor (who owns a medical practice) we have ever met desires success. Many work more hours than they should!  Still, others attend multiple seminars to excel; they enroll in mountains of business success modules.  Have implemented every business strategy you learned?  Is your practice is in trouble?

This month an informative article appeared in the July issue of Chiropractic Economics.  The piece was titled “Warning sign: Know how to spot a practice in need of rescue.”  The article was written by

Chiropractic Economics’ editor-in-chief, Daniel Sosnoski, wrote this enlightening article.  He provides a unique insight into the concerns of his readers.  He writes that an advantage that small businesses have over large companies — they nimbly implement changes and execute strategies.

Nevertheless, that speed is relative.

Critical business decisions still require planning and take the time to develop. Is your practice in trouble?  The sooner the problem is spotted, the faster you will begin taking some remedial measures.

Do you know the warning signs of a practice in peril?

An empty waiting room is an obvious clue that things are amiss.  There are subtle indicators that can give you an early alert and spur you to take needed action—while there’s still time.

You know that patients in crisis need urgent help, and you can’t waste time with Is your practice in trouble? Wrong approaches?  In the same guise, a practice listing to port won’t be righted by a doctor flailing about in panic.  (read more)

PRACTICE MARKETING:

Practice marketing integrates highly segmented and targeted online and offline tactics that are designed to communicate, nurture, and encourage interaction with patients and clients over their lifecycles. 


Jan 14, 2017Do You Like Being Invisible In Your Marketplace?

Learn Proven Tips to Use Your Branding & Standout and Get Genuine Practice Dominance!

“When you look at strong branding, you see a promise!” — Jim Mullen

What if every time you send a promotional piece to your patients, that message gets received with great excitement? It is possible to attain genuine dominance of your marketplace; and, it’s only a few key steps away. An essential aspect of fruitful and predictable marketing begins with superior branding.

A properly developed brand identifies you as the absolute “go-to” doctors in the area. Excellent branding allows you to accurately achieve your reward with stable, dependable, and genuine, programmable response and communication rates.

Think of your marketing promotion like a three-legged stool. You need each leg to be sturdy, or the stool will fall. In this case, the legs of your stool represent your niche, your content, and your credibility. Therefore, to achieve great branding, you must also focus heavily on the content of your message. You must spotlight that segment of your market (your niche) for which you want to be known. For example, prenatal care, make it your mission to provide fresh, innovative, and helpful information that compels Moms to read.

In fact, in an article written for the Balance.com, author Laura Lake says, “There is a lot of confusion around branding, there are multiple definitions, so what is branding? Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination… (read more)

 

8.8.16 – Digital Marketing 101: Consumers buy doctors, not practices

Medical practice growth depends highly on a steady stream of new patients.  However, your patients don’t buy medical practices; they buy doctors!

On Friday’s Internet Health Magazine, author Ken Robbins writes an incredibly informative article concerning the online challenges for healthcare marketers.  The title of the article is Digital Marketing 101: Consumers buy doctors, not practices.   The underlying current of the piece is that your medical practice growth depends on your communication.

There is tons of information available online, and patients are conducting plenty of their research before selecting providers.

* 84% of consumers said they are likely to visit a provider’s website before booking an appointment,
* with 61% saying they are very likely to do so. What they find there makes a massive difference in whether they book an appointment or continue looking elsewhere.
* Consumers may also start by looking for what’s covered by their insurance.  While some practices can rely on the fact that they are in networks for a particular class of patients, those that want to use marketing to grow need to connect with doctors in the market.

The best strategy for practice marketers to reach these consumers is to build websites that contain individual pages for each clinician highlighting professional accomplishments, such as:

* Areas of interest,
* and philosophies of practicing medicine.
* Feature videos of physicians speaking to subjects they are expert in to demystify complex topics, reduce fear, and showcase personable attributes. Also, include all of the information that patients can get from other sources like:
* board certifications,
* medical schools attended,
* and assurance that there have been no disciplinary actions or malpractice suits against each doctor in the practice.

Patient testimonials also have tremendous influence with consumers researching physicians.  Align each testimonial with a specific clinician and feature them on the individual page for that person. Videos of patients explaining why they like the practitioner along with the results they achieved are particularly compelling and resonate well with prospective patients. (read on)

 

6.30.16 – Firm boosts e-mail efficiency by 1,200% with B2C marketing automation platform

The marketing automation platform, called SALESmanago, has implemented in some of the European online stores of Yves Rocher, a worldwide cosmetics and beauty brand.

In a crowded marketplace, where your potential patients have lots of choices, they don’t need to use or stay with you!  This means that you MUST standout as the very best option available in your area.  Technology is constantly moving and improving; so in order thrive, you must implement the available marketing automation software to target your market and developing a reputation as a great resource – trustworthy, knowledgeable, and close at hand.

Without exception, every doctor we have ever worked with had the desire to be as successful as possible!  Well, isn’t that the entire point of starting your medical practice?  Think about it, when you started your practice, was it your desire to be mediocre or just get by?  Of course not; but, to stand out and succeed you need to embrace all aspects of available marketing automation.

An excellent example of this strategy comes from the world of cosmetics and beauty, in a recent article in CSO.com, that very point is demonstrated beautifully (once again, the example isn’t in the medical industry, but you can’t deny the effectiveness of the campaign as you read on).  The cosmetics company,  Yves Rocher, implemented an e-mail automation software program which boosted the company’s e-mail marketing efficiency by 1,200%.  Additionally, it increased the number of new users who buy the suggested sets of products displayed on Medical marketing software dynamic recommendations boxes as their first purchase to 30%.

SALESmanago was initially implemented in an online store of Yves Rocher in Poland, but shortly afterward it was also rolled out to the company’s e-commerce sites in the Czech Republic, Hungary, Romania, and Slovakia. By implementing marketing automation, the company wanted to streamline the conversion of website visitors to customers and to differentiate offers taking into account customers’ transactional histories. (read more)

 

5.4.16 – Emotional Content Marketing: Tapping Into the Psyche of B2B Buyers

If you desire success with your clients and patients, you must apply emotions within your marketing content!

In a recent and very enlightening article, written by Wendy Marx, for business2comunity.com, titled Emotional Content Marketing: Tapping Into the Psyche of B2B Buyers she points out that the approach with which a client is contacted makes the difference between long term success and a single transaction.

She states that when it comes to business to business (B2B) buyers, you may think that a more calculated, technical approach to content marketing should be used.

Is that true?

Ms. Marx checks out why you need emotion in your B2B marketing, what types of emotional responses to elicit, and how to make your content more emotionally appealing.

The big question is: Why B2B Buyers Need Emotional Content Marketing Techniques?  The truth is, if ever there was an occasion to use emotion in content marketing, it’s with B2B buyers. Why?

* Because the sales process for B2B buyers takes 22% longer than it did seven years ago.
* Is this because today’s buyers are more indecisive? Not at all.
* In fact, 82% of B2B buyers think that everyone is pretty much selling the same item. The competition is huge. (read on)

REPUTATION MANAGEMENT:

Today’s business environment has become ever more challenging. With the proliferation of Social Media and anonymous reviews, it is easier than ever to destroy someone’s good name. As a diligent and responsible professional, it is more necessary than ever to protect your reputation. Honestly, it is nearly impossible to prevent malicious sniping; however, you can go a long way to neutralizing negative comments with mounds of positive information about your practice. Reputation management is the discipline of shaping your public perception and influencing online information about your entity.


May 16, 2018 – Survey reveals majority of dental providers don’t know how to influence online reputation.

PatientPop released its 2018 Healthcare Providers Survey Report: Online Reputation Management, showing that the majority of medical and dental professionals do not know or are uncertain about how to positively affect their own practice reputation.

The nationwide survey examined evolving challenges and opportunities surrounding reputation management, including oversight of patient feedback, online reviews, and practice website testimonials.

The report indicated that more than three-quarters of healthcare providers (80%) feel maintaining a strong online reputation is extremely or very important. Most providers, though, receive reviews from very few patients. In fact, 71% percent receive reviews from 5% or fewer of their patients, suggesting the methods used to ask for reviews are inefficient.

“A well-managed online reputation has a significant influence on patients choosing a provider,” said Luke Kervin, PatientPop co-founder and co-CEO. “It also optimizes a provider’s prominence in search results. Providers with great reviews, a well-rounded online presence, and exceptional service stand out, and will see patients gravitate to their practice. The survey results confirm health-care providers currently aren’t doing enough to manage their online reputations.” To check out this very interesting piece, just click here.

SOCIAL MEDIA:

The world has changed when it comes to your practices’ promotion! Social media is the channel that relies on recommendations for products and services.
Ultimately, it’s clear that social content marketing will continue to become more and more ubiquitous and brands will need to make social an integral piece of their marketing efforts. You will need to learn how to become fluent in social media both in usage and in measurement.


Dec 1, 2016Important Lessons – How Online Marketing Won 2016 Election

Online marketing is real, and it won the 2016 election!

Regardless of which side of the political aisle you sit on, the facts are in, and the brilliant use of online marketing won the day! This should by a classic lesson for every Doctor wishing to attract more and better patients!

Let’s face it, the current economic conditions haven’t been kind, and have touched everyone. To overcome, succeed and excel, you need to adopt better marketing techniques. Further, if you are using online promotion, you will want to read this blog and upgrade what you’re doing.

The online phenomena was first mastered and seen four years ago during the Obama-Romney race. Actually, we saw it at its earliest stages during the Obama-McCain run.

According to noted marketing and sales strategist, David Meerman Scott, author of “News Jacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.”:

“We live in a 24/7/354 world, second-by-second news environment! The most prosperous and savvy operators realize there are new ways to generate media attention.
The rules have changed. The traditional PR model—sticking closely to a pre-set script and campaign timeline—no longer works as before. Public discourse now moves so fast… (read more)

 

Oct 25, 2016 – 10 Secret Benefits of Instagram for Your Medical Practice

How do you stay in front of your patients throughout every lives’ cycles? Highly successful marketing requires that you stay in touch with your patients during the course of the year — enter Instagram.

Few doctors realize that the sales process has multiple levels of opportunity; even less (those who do realize it) do anything about it. So how do you stay in front of your patients has their lives evolve? Moreover, how do you do it cost-effectively, efficiently, and reach as many people as possible? The answer may lay in an area you are currently overlooking, social media, specifically Instagram.
Incidentally, the multiple levels of opportunities are referred to as a patient’s unique buying cycles. In this case, these cycles are considered secret benefits because to those doctors that can tap into these key and specific points, there are very lucrative benefits.

“There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that business could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts.”
Popular social platforms have become marketing giants, offering businesses valuable data about … (read more)

 

8.17.16 – Why Social Media Is Essential for Business Success! – 

Fact, in this modern electronic world, social media is critical to your business growth!

It seems that every day the world is moving faster and faster, and the pressure to build and strengthen your medical practice is that much more intense!  As such, as members of society are reaching out and connecting in record numbers on a multitude of issues, including business referrals; it is more important than ever for chiropractors to embrace this truth:  Social Media is Essential For Your Business Growth!!!!

To strengthen the social media reality further, many reports and articles pointing out staggering numbers like:

*  Online adults aged 18-34 are most likely follow a brand via social networking     (95%). (Source: MarketingSherpa) Think about your audience and see where they are most liable to develop your brand.
*  71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador) Use social media as an effective customer service tool to increase brand engagement and win new customers.

There are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day. (Source: We Are Social) Make sure to optimize your mobile social media campaigns and since mobile ads are relatively cheap and easy to produce, test multiple versions to see what works the best.

* 96% of the people that discuss brands online do not follow those brands’ owned Social Media is Essential For Your Business Growth profiles. (Source: Brandwatch) Companies need to go beyond their channels and monitor those unbranded conversations to gain valuable insights and manage brand health.
Visual content is more than 40 times more likely to get shared on social media than other types of content.   (read more)

 

5.26.16 – 10 expert tips for business blogging success-

There isn’t much debate when it comes to business success; if you can’t communicate effectively your practice will suffer!  Blogging is an exceptional way to connect and impart yourself with your patients; these 10 tips for successful business blogging will allow you to do this better!

Let’s face it; everyday medical practices close their doors and doctors must then practice their skills for a medical group that isn’t theirs, that has a different vision and a contrasting flow.  There are many reasons why this occurs, but clearly, two of the biggest and most often cited are the lack of sufficient patients, and the practice’s inability to compete against rival doctors’ daily marketing to their existing patients!

If your practice can’t communicate effectively with your patients, in time, this will affect your current and future patients, and their willingness stays with you and not be swayed away by another doctor!

Recently, author Dave Delaney wrote a great article for The Tennessean (part of the USA Today Network), that speaks directly to the specifics needs of medical practices!

Mr. Delany writes that using a blog can drive a considerable amount of traffic to 10 Expert Tips for Business Blogging your site, which can result in more revenue and a stronger bond with your customers and staff.

A study by Hubspot found 81 percent of companies consider their blogs “useful,” “important,” or “critical” to their business.

When I first connect with a new client, I conduct an extensive content marketing audit. (read on)