To succeed in your practice, you must develop better marketing strategies so as to legally steal your biggest competitor’s best patients!
The idea of stealing may seem rather provocative as business development strategy plans go. Rest assured; we are not speaking about doing anything that is improper or felonious! However, if you want more patients, read on and learn why it makes sense to legally steal your biggest competitor’s best patients.
For the record, we’re discussing something that occurs on any given day, in any number of businesses throughout the country. Every day, at least one company is trying to get more clients/patients. That means they are calling, emailing, sending 4-color brochures, or knocking on the door of new prospects.
Question: Where do you think these clients come from?
An obvious example of what we’re discussing lays within fast food industry. Companies like McDonald’s, Kentucky Fried Chicken, Pizza Hut, and Burger King find themselves in never-ending battle for market share. This means that they actively compete against one another for their customer’s stomachs and buying power.
Sadly, despite all the advances in the fields of manufacturing and DNA research, there is still no new patient factory!
You know, the kind of factory that churns an infinite number of new patients like candy bars. And all they know is that they need to do business with you!
That means that all those new patients must come from somewhere. They either come to your competitors, or you try to convince people to have “never-used-a-chiropractor-before” to say “yes!” Additionally, those patients who have never used your service before, they only account for 5% of the available market.
An astute business development strategy focuses on the 95% of proven believers in your medical services. Incidentally, those patients are available from you and every other practice owners in town (generally within a 15-mile radius). Hence, legally steal your biggest competitor’s best patients.
This article is designed to challenge the views of many doctors. First, treat your medical practice, and its growth and development, like every other business — strategically. There appears to be a mindset afoot that rejects traditional game plans concerning business development and attracting more new patients. Continue reading “Legally steal your biggest competitor’s best patients!”