How Do You Benefit?

What do I get out of this? This is a hugely important question to ask; how do you benefit by working with us ?


The best way to answer this vital question is to quote David Ogilvy (widely considered the father of modern advertising and promotion):

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’  I want you to find it so interesting that you buy the product. Your role is to sell, don’t let anything distract you from the sole purpose of advertising.”

We are disciples of this Ogilvy’s school of thought.

  • Steve and Claudio are business growth coaches in various disciplines. 
  • We work almost exclusively with Accountants, Doctors, and Lawyers.
  • We will teach you time-tested and proven strategies to consistently improve your patient/client attraction and retention.
  • We will help you write more profitable ads.
  • We will also assist you in creating and developing your brand and reputation. 
  • If you desire, we will help you create endorsement marketing relationships.

Our goal is to do whatever we can to get you more and the “best” patients/clients!

Also, we are accomplished business storytellersWhy is that important?  People make psychological connections to things they can connect with and understand. Further, we all tend to forget lists and bullet points; but if your audience can relate to it, they will remember a good story.

  • We tell your story; we convert the complexities of your practice into relatable narratives.
  • Our skill-set includes developing fruitful and predictable promotional messages, elevate your branding, create your authority status so you become the “go-to” professional in your area, etc.
  • Our mission: To continually improve the quality of your client/patient communication through superior content told in an interesting, relevant and compelling way.

In fact, everything we teach our clients is demonstrated in the articles we write for this site in the “Your Branding” and “Business Enhancement” sections.  So, if you want a very good idea of what we can do for you?  Read our articles; if they makes sense and you want to implement these tactics, contact us!

Our mantra:  Our experience show us that it all begins with your ability to communicate with your patients.  If you can’t convey your message in an interesting, concise,  and compelling way, you’re going nowhere.  That’s what we do best — tell your story, improve the content of what you want to say, we help you connect with your patients.  Our ability to write superior content is our “secret recipe.”

Our background:

We are medical practice enhancement specialists.  Our credentials include national and international marketing, advertising, and as public relations strategists.  Our business growth articles have appeared in hundreds of regional and national magazines, from Entrepreneur to Chiropractic Economics. Moreover, we have worked with the Medical community for over 21 years.

Over the years, we have heard many industry experts say: “There is plenty of business for everyone!

We don’t doubt that many doctors are doing exceptionally well.

However, in these two decades, we have counseled many, many doctors.  We have heard their needs, their frustrations, and at times their exasperation.  We’ve heard stories of 60-80 work weeks, missing irreplaceable time with their families, or not being able to grow their practices.  Too often we’ve heard that they’re just not as successful as they anticipated.

We began to reach out.  We have parlayed all this knowledge into publishing, as professional authors and contributors to major national publications.  Along with individual mentoring, we’ve shared our skills more broadly guiding/coaching nationwide to greater professional success.

Besides the abundant numbers of “one problem, one solution” types of   Benefitmentoring assistance we provide, for example:

  • Anything from guiding our clients on – How to create a more successful advertising campaign,
  • to How to develop a resident expert status and ‘go-to’ person in their geographical area,
  • or even How to attract the ‘best’ patients in their area, etc.)

As mentioned at the onset, over the years we have assisted a great many frustrated doctors.  Most of all, we have held hands and walked doctors through various strategies until they came to fruition.

As a result, our mission was crystallized: we were going to create structured systems, which needed to be both user-friendly and duplicable!

We have been directly responsible for many highly successful content marketing campaigns for several professional practices. These promotions include, but not limited to, their blog posts, social media campaigns, magazine articles, website content, patient newsletters etc.  We mentor Doctors; in the process, we’ve created numerous advertising empowerment strategies.

We invite you to join us!

Steve and Claudio

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