It’s not your advertising; it’s your content, it’s weak so your ads fail! Learn 3 proven tips for creating a killer message.
Patient attraction is EVERYTHING in business! As such, you’re going to learn how to transform your clinic into a patient magnet via improved content marketing strategies!
The goal, however, isn’t to be good at content—it’s to be good at business because of your content.
Before proceeding much further, let’s define what content means from a marketing prospective. According to the Content Marketing Institute: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent messaging to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Like every piece of targeted communication, the only job that content marketing has is to create behaviors among target audiences that benefit the business.
Interestingly, if you research content marketing on line, much of what is written is a very superficial and nebulous. This means that many who write about content marketing don’t fully understand it themselves. Hence, the lack of detail and nuance.
So, it’s no mystery that there is great confusion about the subject. Often you find ethereal definitions describing “content marketing” as a means of communicating that elicits emotions in your reader. For example, content marketing makes you laugh, makes you cry, makes you angry, etc.
Though it is true that good communication relates with it’s readers on multiple levels. The purpose is to provide a deeper message that doesn’t necessarily focus on the product or service you provide but solves needs.
The ultimate goal is to attract more patients to your practice. You want to be seen as the “go-to” resource for medical answers within your discipline. To become a patient magnet you need to understand your patients. You need to identify who, within your clinic, is your ideal target market, where do they hang out, what do they read, and so on. You need to know things, like:
- What details can you tell about your chosen target market?
- Who are the top influencers in the markets your patients seek; for example, bloggers, websites, podcasts or social media giants?
- Are you receiving email newsletters from the influencers in these markets?
- What are the latest marketing trends regarding their [your patient’s]needs?
Only when you understanding their needs can you create interesting, relevant and compelling messages which speaks their needs. This article is designed to teach you how to focus your practice’s message to achieve winning marketing strategies. Continue reading Are You Sick & Tired of Burning Thru Money With Weak Ads?