Patient Magnets Don’t Try Being Everything To Everyone.

Patient magnets learn that the content they use within their marketing is crucial; therefore, you need to understand the myriad of targeting fallacies.

 

Of late, it seems that everywhere you read in business publications all you see are articles after articles discussing “content marketing;” but, no one is saying exactly what that is.  To be sure, these authors are writing pretty lofty articles and they sure get one psyched up to go out and conquer, but little else is provided.  Until you understand what exactly content marketing is, you will have a difficult time becoming a patient magnet!

From a reader’s prospective, who may not be a marketing professional, but rather the business owner who is very interested in improving their marketing results, it is the business equivalent of buying a burger without the meat!

It’s like a business version of the Abbott and Costello’s “Who’s on first routine;” everyone speaks in circles and no definite answer is ever given.  However, in this case, it’s not funny because we are dealing with real advertising dollars and jobs are at stake!

When discussing the topic of client targeting, content is everything!  But what is content marketing?  The best and most concise explanation that I have come across came from Robert Rose when he wrote “Traditional marketing and advertising is telling the world you’re a rock star.  Content Marketing is showing the world that you are one.

With all this in mind, I would like to draw your attention to a recent and exceptional article that was written on the very topic.  The most important take away is that, when it comes to audience targeting, don’t look for shortcuts for becoming a patient magnet.  Columnist Rebecca Lieb writing for Marketingland.com, explains in here excellent piece, called “Content Marketing And Targeting Fallacies,” how to tackle it the right way without skipping some essential steps. Continue reading “Patient Magnets Don’t Try Being Everything To Everyone.”

How to Become a Patient Magnet Via Your Content Marketing

Patient attraction is EVERYTHING in business! As such, you’re going to learn how to transform your clinic into a patient magnet via improved content marketing strategies!

 

The medical profession is no different than any other business. Part of your job, as a condition of keeping the doors open, is to attract as many patients as possible. In this piece, you will learn how you can achieve your goals and separate from your competitors through your messaging.  In other words, you will learn how to become a patient magnets via content.  Specifically, we will discuss every promotional piece that you send your patients.

You become a patient magnet by understanding the latest news marketing trends and understanding what your patients want.  This article is designed to teach you how to focus to achieve winning marketing strategies.

So, how do you pass along the greatest news?

You will curate the information that you receive from various sources. You will pass that information along your patients. A wonderful resource, and by no means the only source, for topics that are trending is Google Trends. Google Alerts also lets you know when something is written about’ on a specific subject.

In a recent article written by Jinger Jarrett, for the Inquisitor, she lays out Mobilemarketingwatch.com‘s 2016 marketing trends.  They believe that for this year, content marketing is the name of the game for becoming a patient magnet.  Note, this article was originally written in eMarketer on January 13, 2016.

The article goes on to say, Mobile Marketing Watch reported that the biggest Business-to-Business (B2B) marketing trend in 2016 will be an increase in content marketing. In a report released by eMarketer as stated above, the report said that content marketing will increase because it delivers results for brands.

Ms. Jarrett’s article states that: “No matter the reason, content marketing delivers results, Patient magnetespecially when it comes to the more traditional end goal: generating leads to feed the sales funnel. In a July 2015 Ascend2 study of B2B marketing professionals, 43% of respondents asserted that content marketing was one of the most effective tactics for lead generation.”

However, according to eMarketer, “The amount of content B2B marketers are creating is expected to drastically increase in 2016. With this amplified emphasis on content marketing, these marketers have evolved in their approach and strategies—they are looking at the long game and realizing that although waiting 18 to 24 months for results is not ideal, it is the new reality.

Too often the term content marketing is bantered about without any real explanation of what it actually means.  Let’s face it, advertising professionals and media personnel are getting caught in the trap of speaking in “mediaeez;” you know, the kind of talk that everyone in the company know, but no one outside understands.

Therefore, if eMarketer is correct (and there is no indication they’re not a highly reliable source), then how are we going to spend our eighteen months, or even shorten that timeline? Continue reading “How to Become a Patient Magnet Via Your Content Marketing”