Scores of business studies show that blogging works! But if you’re shooting blind and don’t know what our readers want — it’s not too effective. This article delivers expert tips for successful business blogging!
There isn’t much debate when it comes to business success; if you can’t communicate effectively your practice will suffer! Blogging is an exceptional way to connect and impart your knowledge with your patients; these 10 tips for successful business blogging will allow you to do this better!
Let’s face it, everyday medical practices close their doors and doctors must then practice their skills for a medical group that isn’t theirs, that has a different vision and a contrasting flow. There are many reasons why this occurs, but clearly two of the biggest and most often sited are the lack of sufficient patients, and the practice’s inability to compete against rival doctors’ daily marketing to their existing patients!
If your practice can’t communicate effectively with your patients, in time, this will affect your current and future patients, and their willingness stay with you and not be swayed away by another doctor!
Mr. Delany writes that using a blog can drive a considerable amount of traffic to your site, which can result in more revenue and a stronger bond with your patients and your business contact (your venders) and their staff.
But why is this such a concern? Because, every business school around the world teaches that the only way to increase your profitability is for these three the events to occur: You must increase your traffic, you must convert prospects into patients, and you must retain these patients so as to provide additional services for years to come.
Hence, you are blogging plays a vital role in achieving the aforementioned necessities for increasing your clinic’s profitability.
A study by Hubspot found 81 percent of companies consider their blogs “useful,” “important,” or “critical” to their business.
Mr. Delany goes on to say that: When I first connect with a new client, I conduct an extensive content marketing audit. One thing I often discover is a neglected company blog. There is nothing worse than a blog with the last post from months or even years ago. Excuses can vary from not having the resources or ideas, to not having the time to compose blog posts.
If you are tasked with blogging for your business or seeking ways to improve the company blog, here’s some advice to get you started. I reached out to several blogging experts to share their best tips for creating great business blog content.
1. “Quantity over quality. That doesn’t mean bad or unprofessional grammar. It means stop waiting for the perfect blog post. There is always something to write about: New hires, company culture, product details, upcoming events and conferences, executive team profiles … I could go on and on.” — John Ellis, @johnwellis. Continue reading 10 expert tips for business-blogging success