Online marketing is real, and it won the 2016 election!
Regardless of which side of the political aisle you sit on, the facts are in, and the brilliant use of online marketing won the day! This should by a classic lesson for every Doctor wishing to attract more and better patients!
Let’s face it, the current economic conditions haven’t been kind, and have touched everyone. To overcome, succeed and excel, you need to adopt better marketing techniques. Further, if you are using online promotion, you will want to read this blog and upgrade what you’re doing.
The online phenomena was first mastered and seen four years ago during the Obama-Romney race. Actually, we saw it at its earliest stages during the Obama-McCain run.
According to noted marketing and sales strategist, David Meerman Scott, author of “News Jacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.”:
“We live in a 24/7/354 world, second-by-second news environment! The most prosperous and savvy operators realize there are new ways to generate media attention.
The rules have changed. The traditional PR model—sticking closely to a pre-set script and campaign timeline—no longer works as before. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.
To be effective, you must launch your business ahead of the competition and attract the attention of highly-engaged audiences. You do this by taking advantage of breaking news. Additionally, you do that by generating attention and growing business in a real-time world.
Our always-on, web-driven world has new rules for competing and growing business. ‘Advance’ planning is out and agile is in! Those who embrace new ways will be far more successful than those who stay stuck and afraid to change.”
Recently, he wrote and interesting piece and an accompanying video on th 2016 Campaign. The piece is titled: How Inbound Marketing and Sales Decided the 2016 US Election. He believes that Donald Trump won because he understood his buyer personas better than the Clinton campaign. He passed that information via his online domination.
Meerman-Scott says that Trump created a strong, memorable message from the moment he announced his candidacy in 2014. “Make America Great Again” (#MAGA) captured his promise to buyer personas. People all over the country knew the slogan. Trump used inbound marketing to make himself the 45th President of the United States. Continue reading “Important Lessons – How Online Marketing Won 2016 Election”