How do you stay in front of your patients throughout every lives’ cycles? Highly successful marketing requires that you stay in touch with your patients during the course of the year — enter Instagram.
Few doctors realize that the sales process has multiple levels of opportunity; even less (those who do realize it) do anything about it. So how do you stay in front of your patients has their lives evolve? Moreover, how do you do it cost-effectively, efficiently, and reach as many people as possible? The answer may lay in an area you are currently overlooking, social media, specifically Instagram.
Incidentally, the multiple levels of opportunities are referred to as a patient’s unique buying cycles. In this case, these cycles are considered secret benefits because to those doctors that can tap into these key and specific points, there are very lucrative benefits.
“There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that business could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts.”
Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. The jury has spoken: social media for business is no longer optional.
Recently, Emily Copp wrote an excellent article for Hootsuite.com, titled “10 Benefits of Social Media for Business.” For all those readers who believe that social media has no place in their marketing, please read on!
Ms. Copp points out that today, most of our social interactions are infused with visuals – snapping a quick photo to text to a friend, posting a selfie at a bar, or killing a few minutes scanning through newsfeeds filled with photos and videos.
The impact of the rise of visual content on social networks is most apparent on Instagram. As a result, many medical practices are scrambling to understand how to best use Instagram benefits.
Instagram’s rise has been astronomical – and understandably so. We’re visual creatures, which is why content like photos, videos, and gifs have such great engagement rates.
And Instagram is so huge because building a social network that connects people solely through visual elements is a powerful way to capture – and sustain – our attention.
Brands and marketers have raced to capitalize on the immense growth of the social platform and many are successfully learning how to sell on Instagram.
Brands that excel in mastering social commerce trends like this know something that companies who flop don’t: Instagram photos convert. Additionally, you’re not getting the full benefit of Instagram because you don’t know the real secret to using these photos for marketing! Continue reading “10 Secret Benefits of Instagram for Your Medical Practice”