If your desire is to create successful and predictable marketing campaigns; you’ve come to the right place!
What you share with your patients determines your desired outcome — developing deep pools and long-term relationships is directly tied to successful and predictable marketing efforts!
The sole purpose of advertising is to say to the world “Hey, I’m here and ready to serve your needs!” Also, the only point of sending periodic notes to your patients is to give them information they want! Successful and predictable marketing shouldn’t be some random thing that is merely thrown together. You want to provide information that compels.
*Note, these correspondences include your e-mails, newsletters, special reports, etc.
Why? Because reliable and authoritative content builds loyalty within your patient base. The more fidelity you build, the more consistent business you can count on, and the greater the referral possibilities. By providing valuable tips, in easy to understand portions, on the topics your patients need, you create that allegiance.
You will be building upon your reputation as the authority in a particular ailment within your field.
Again, why is any of this so important? There is an excellent article in HelpScout.com, titled the “The art of customer loyalty,” explains this principle succinctly: In a world where your competitors are only a click away, customer loyalty really is the new marketing. Today’s customers have access to an endless amount of information about your business, and research shows that they’re ready and willing to stop dating around and stick with companies who go above and beyond to create a fantastic customer experience.
Therefore, if your intention, when sending out your communication pieces, is to touch, educate, compel and build deep bonds with patients, then you have to make sure each piece is read.
As you read on you will learn strategies to achieve that very topic.
As such, the cornerstone of your practice’s prosperity is a proper communication strategy which yields both successful and predictable marketing campaigns.
What if every time you send an email to your patient, that email was received by that recipient with excitement? An essential aspect of successful and predictable marketing includes superior branding.
Brand (ing): The marketing practice of creating a name, symbol or design that identifies and differentiates a product (your service) from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.
A properly developed brand identifies you as the absolute “go-to” doctor in the Continue reading “5 Secrets for Building Deep Patient Pools”