9 Proven Ideas For More And Happier Patients — Secure Your Competitive Advantage

What makes you better than the competition in your patients’ minds?

Any business that enjoys a durable competitive advantage is likely to have a long history of profitability — Warren Buffett

You must be able to emphasize, with clarity, the benefit you provide to your target market that’s better than the competition!   That’s your competitive advantage.

It’s a shame that far too many doctors don’t approach their business as it really is. There seems to be an attitude that simply by hanging their shingle over their door, patients will come!

Every business school in the country teaches that business success is a daily struggle for survival. Every day someone is going out of business. Likewise, every day someone is trying to build their business; however, in a crowded marketplace every time a clinic gains a new patient, someone else loses one!

Though you can make the argument that the world is your “patient” oyster, depending on geographic limitations, population density, availability, and opportunity, your pool is not nearly as large as you may believe.

The fact it is that every day your competitors are actively marketing to your patients. If they’ve done a good job of incentivizing, they are doing everything they can to compel your patient to become their patient!

This article has a single purpose: to show you how you can keep your patients (both current and past) from jumping ship. As we go along, you will also learn to attract more patients and increase your clinics traffic and profits.

There are only three ways to increase your business (incidentally, this transcends all industries):

I. You must increase your traffic.
II. You must convert the curious into believers.
III. You must retain your patients for many years.

These next points refer to vital attachments to the original three laws for increasing your clinic’s profits –

1a. Attract more patients – this tactic correlates with patient retention (points I and III) because, if done properly can lead to referrals of friends and family to your practice.
2a. Provide more services for the patients you have – you achieve this by incentivizing your current patient base.
3a. Raise your prices – if you ever analyze what the market will bear for your services, this strategy may have merit.  You still may want to proceed with caution when using this approach.

Competitive Advanage

Logically, the goal for every doctor, which owns their own practice, is to attract as many potential patients, convert those people into actual patients, and retain the “best” patients for years to come.

The question then becomes “How does someone stand out amongst all of the competition?”

Continue reading 9 Proven Ideas For More And Happier Patients — Secure Your Competitive Advantage

Successful and Predictable Authority Marketing Success!

The cornerstone of business prosperity is a proper strategy which yields both successful and predictable marketing campaigns.

What if every time you send an email to your patient, that email was received by that recipient with excitement?  An essential aspect of successful and predictable marketing includes superior branding.

A properly developed brand identifies you as the absolute “go-to” doctors in the area.  Accurately achieve, your reward is a stable, dependable, and programmable response and communication rate.

I would invite you to discover our unique strategy to develop your Authority Brand.  Become a “resident expert” in your field; this creates a great divide between you and every other Doctor in town.

Every time you send out your marketing pieces, such as an email, write Targeting Specific Audienceinteresting, relevant, compelling, authoritative emails with purpose!  You want your emails to get opened, to get read, and you intend to build long-lasting business relationships! Your message must draw new patients; all of which result in more profits to enhance your bottom line!  Incidentally, your correspondences should even stronger to your existing patients — you don’t want them stolen by your competitors.

You have a purpose in your message; to be successful, you need to align yourself with a robust, comprehensive system.  You need a solid set of tools crafted by uniquely qualified, experienced and talented professionals.  What you don’t need is a “pre-packaged,” “cookie-cutter,” “miracle-in-a-box” marketing solution from the corner store.  You need a personalized system! Continue reading Successful and Predictable Authority Marketing Success!