The marketing automation platform SALESmanago has been implemented in some of European online stores of Yves Rocher, a worldwide cosmetics and beauty brand.
In a crowded marketplace, where your potential patients have lots of choices, they don’t need to use or stay with you! This means that you MUST standout as the very best option available in your area. Technology is constantly moving and improving; so in order thrive, you must implement the available marketing automation software to target your market and developing a reputation as a great resource – trustworthy, knowledgeable, and close at hand.
Without exception, every doctor we have ever worked with had the desire to be as successful as possible! Well, isn’t that the entire point of starting your own medical practice? Think about it, when you started you practice, was it your desire to be mediocre or just get bye? Of course not; but, in order to stand out and succeed you need to embrace all aspects of available marketing automation.
An excellent example of this strategy comes from the world of cosmetics and beauty, in a recent article in CSO.com, that very point is demonstrated beautifully (once again, the example isn’t in the medical industry, but you can’t deny the effectiveness of the campaign as you read on). The cosmetics company, Yves Rocher, implemented an e-mail automation software program which boosted the company’s e-mail marketing efficiency by 1,200%. Additionally, it increased the number of new users who buy the suggested sets of products displayed on dynamic recommendations boxes as their first purchase to 30%.
SALESmanago was initially implemented in an online store of Yves Rocher in Poland, but shortly afterwards it was also rolled out to the company’s e-commerce sites in the Czech Republic, Hungary, Romania and Slovakia. By implementing marketing automation the company wanted to streamline the conversion of website visitors to customers and to differentiate offers taking into account customers’ transactional histories. Continue reading “Firm boosts e-mail efficiency by 1,200% with B2C marketing automation platform”