Save your reputation from fake reviews!

Reputation

It’s been said that it takes 20 years to build a reputation and five minutes to ruin it. But, what if that bad deed isn’t true? How do you take back your good name?

 

Let’s face it, a bad review is generally well earned.  If you have built your business on unscrupulous, undependable, or slap-shot quality, you deserve that others find out.

But what if you didn’t do anything wrong? What if you’re the victim of a malicious attack?

How do you get back your reputation and your standing in the community?

It appears that the expression “fake news” has become part of the modern lexicon.  Indeed, lately, it has swirled around the topic of politics.  However, regardless of your political stance, we all turn towards authoritative sources to get our daily information (aka the news media).

With the expansion of social media, these news platforms have broadened immensely; many would argue, this expansion has watered down the quality of the news reported.  Think about it, this medium that we all use determines many aspects of our lives.

The news delivers everything from how to dress in the mornings based on the weather report, how to invest our money based on financial news, even where to eat based on restaurant reviews.

When the very sources that we depend upon to provide us with this valuable information are compromised by bad blood, envy, or downright mean-spiritedness, we all suffer! By no means is anyone suggesting that all news needs to feature reports on rainbows and unicorns, we can handle bad news — just let it be honest, impartial and without an agenda.

The fact is that false narratives (otherwise known as yellow journalism) are nothing new.  Many documented journalistic sources trace this type of news delivery to William Randolph Hearst in the modern era (though it’s been around since men could speak).

However, with the propagation of social media, fraudulent claims (in a printed format) are rampant. These events are concerning when companies hire people to falsely accuse competitors in the business of bad service, negligence, deception, and worse on various social platforms.

In a piece written by Chris Silver for Marketing Land, he explains that increases in extortion-fueled reputation attacks points to needs for changes in the law. Mr. Silver believes that lawmakers must modify legislation to help innocent victims fight back.

Mr. Silver also states that “you do not have to work very long in Online Reputation Management (ORM) before you run into cases involving people who have been victimized by unscrupulous individuals. These bad actors convince these people to give in to their demands to avoid being ruined online. Cases range from human trafficking victims extorted into prostitution to businesses ordered to pay ransoms to avoid financial ruin.

This issue is one of the darkest aspects of the internet, and ironically, it has been facilitated by a portion of the so-called Communications Decency Act (CDA Section 230). It’s time to modify the law to reduce these threats of extortion based on reputation attacks. Continue reading “Save your reputation from fake reviews!”

3 Easy Steps for Eliminating Your Competition

eliminating your competition

It’s a crowded marketplace, you have to do everything you can to stand out from the crowd; this means, eliminating your competition and leaving as far back as possible in your rearview mirror!

 

Easier said than done; right?   You read mountains of articles which promise helpful tips but they don’t really deliver enough meat on the bone.  Success can feel like a treasure map that’s missing a few key steps — you have the map but you’re far from the prize.

That’s what makes this article different. As you read on you will learn essential, step-by-step, elements for eliminating your competition.

Please don’t misunderstand my statements at the onset. Business success and marketing articles covering topics like branding, attracting more and better patients, writing better ads, etc. are necessary.  In fact, I would argue they are imperative — but only if implemented.

By the same token, I believe that eliminating your competition is an underserved market.  Interestingly, there appears to be an unspoken disapproval, an attitude of “ungentlemanly-play” when breaching the subject.

I say too bad!  Unless these critical people are paying your monthly bills, I say forget them and carry-on my ambitious scholar!

The name of this game is success through separation.  My mission is to help you create a massive crevasse between you and your biggest competitor. In short, we want patients to believe that it would be a colossal mistake to use anyone but you.

I aim to teach you how to become the undisputed authority in your county.

However, if your desire is not to reign supreme, then this piece is not for you.  I respect your position; and, I’m not here to twist your arm.  I would suggest, though, that you read our many other detailed articles covering business enhancement.  I promise these pieces are worth your review.

So, without further ado, let’s get started.

Maybe you’ve never thought about this; every day when you open your doors for business, your competitors are actively and aggressively targeting your patient-base.  How do they do this you ask?

Every time your competitor launches a promotional campaign, wheels are set in motion.  An action has begun can’t be stopped until it reaches its end — to get a new patient.

Fortunately for you, too many ads don’t feature the essential components to make them successful or profitable.  However, it’s just a matter of time before your competitor lands on a good one.  Remember, they are targeting your patients, and there’s nothing you can do to stop them!

Therefore, you have to do everything in your power to stand apart from youreliminating-your-competiton competitors. I am speaking about authority marketing and branding.

As a result of your authority marketing, you will distinguish yourself as the undisputed expert in your field. More importantly, you will brand yourself as the preeminent consul on a particular treatment.

From this point forward, you must look at your practice with a new set of eyes. If you are astute, you have approached your patients qualitatively.  Now, you need to also look at them quantitatively.

What do I mean by that?

From now on, you will need to categorize your patients by treatments they receive. For example, after you do an audit of your patients, you discover that most see you to treat their fibromyalgia.

Now that you are armed with this magnificent pearl of information, it’s time to put knowledge into action!

From this point on, your website, your blogs, and every promotional will be from “Dr. Jones, the fibromyalgia specialist.” If eliminating your competition is truly

Continue reading “3 Easy Steps for Eliminating Your Competition”