We’ve all heard it, if you want to attract more patients, you MUST improve your SEO!
To begin with, for those readers that are less tech savvy than others, Search Engine Optimization (SEO) is the process of improving the visibility of your website in an organic (“natural” or unpaid) way.
Therefore, the above statement is fine and well, but how exactly is that optimization achieved? In our many conversations with Healthcare providers, we find that it falls upon many of these doctors to generate new business.
Fact, most doctors are extremely busy. To create and maintain their patient-centric information they often shift that responsibility on others. This action creates an unexpected problems. These “issues” arise on two fronts: You request an employee to handle the responsibility. However, if that staff member has a lot on their plate the task never gets accomplished. Or, you hire a freelancer, the work gets done but they don’t really capture your message or your essence.
Very often the doctors are the ones who write their sites blogs and articles to attract more patients. Frequently, the job gets done when the uninterrupted doctor has time to compose.
Sadly, in far too many cases the vital work of patient relations never gets done.
At the end of the day, there is an undeniable fact that a medical practice is a business. As such, it is subject to the same realities of every business — if you don’t get more patients, you go out of business!
Whether you are the person responsible for blogging or not, your content must attract patients! Moreover, it must draw those patients from a finite geographical pool.
Therefore if your content doesn’t draw patients in, your advertising is reduced to the equivalent having a billboard in the middle of the desert.
When we refer to “Content Marketing,” we mean creating and sharing valuable information to attract and convert prospects into patients. Additionally, impress them enough so that they emerge as repeat buyers of your service.
The type of content you share is closely related to the service you provide. In other words, you’re educating patients so that they know, like, and trust you enough to do business with you.
Examples of this would depend on your particular specialty, such:
- If your specialty is in sports medicine: Treat Your Own Rotator Cuff.
- If your specialty is veterinary chiropractic care, you may wish to write something like: Where Does My Horse Hurt? Consider writing a blog providing a hands-on guide to evaluating pain and dysfunction.
- If your specialty deals with pediatric chiropractic care, write about that, etc.
According to Whatisseo.com, “A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords. Then the ‘on-page’ optimization will be designed to make prominent for search engine algorithms. SEO is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).” Continue reading 5 S.E.O. Tactics You Must Start Doing IMMEDIATELY!