If you don’t know what to say or who you’re targeting, you’re shooting blind and your ads are in trouble. This article teaches you proven tips for producing better ads!
There isn’t much debate when it comes to business success; if you can’t communicate effectively your practice will suffer! All of your promotional efforts provide you with exceptional opportunities to connect and impart your knowledge with your patients. As you read on, you will learn proven strategies for producing better and more profitable ads!
Let’s face it, everyday medical practices close their doors and doctors must then practice their skills for a medical group that isn’t theirs, that has a different vision and a contrasting flow. There are many reasons why this occurs, but clearly two of the biggest and most often sited are the lack of sufficient patients, and the practice’s inability to compete against rival doctors’ daily marketing to their existing patients!
Universally, every business school around the world will teach you that there are three primary components to business success. They are: increased traffic, convert prospects into patients, and retain those patients as long-term continual business opportunities.
A key element to these three components is that everything you say to them [patients] must draw them towards you.
If the content of your message is off your entire promotional strategy is in jeopardy. Further, you can’t possibly write compelling content if you don’t know what your patients want.
If your practice can’t communicate effectively, your patients’ willingness to stay with you is tested. Every day, with every ad, your competitors are attempting to woo your patients away from you. The only purpose of advertising is to attract more business. Where do you think that business comes from?
The best and most profitable business comes from people who already believe in your service!
Mr. Delany writes that “…using a blog can drive a considerable amount of traffic to your site, which can result in more revenue and a stronger bond with your patients and your business contacts (your venders) and their staff.”
Mr. Delaney’s statement goes right to the heart of understanding your patient’s wants and needs. An effective method for figuring out what each patient wants is to sort them by ailment. If you find that the majority of your patients see you for TMJ, plantar fasciitis, or breathing problems, etc. that is what you will write about in your blog. Continue reading Tired of Your Ineffective & Expensive Promotional Efforts?