Tired of Your Ineffective & Expensive Promotional Efforts?

If you don’t know what to say or who you’re targeting, you’re shooting blind and your ads are in trouble.  This article teaches you   proven tips for producing better ads!

 

There isn’t much debate when it comes to business success; if you can’t communicate effectively your practice will suffer!  All of your promotional efforts provide you with exceptional opportunities to connect and impart your knowledge with your patients.  As you read on, you will learn proven strategies for producing better and more profitable ads!

Let’s face it, everyday medical practices close their doors and doctors must then practice their skills for a medical group that isn’t theirs, that has a different vision and a contrasting flow.  There are many reasons why this occurs, but clearly two of the biggest and most often sited are the lack of sufficient patients, and the practice’s inability to compete against rival doctors’ daily marketing to their existing patients!

Universally, every business school around the world will teach you that there are three primary components to business success. They are: increased traffic, convert prospects into patients, and retain those patients as long-term continual business opportunities.

A key element to these three components is that everything you say to them [patients] must draw them towards you.

If the content of your message is off your entire promotional strategy is in jeopardy. Further, you can’t possibly write compelling content if you don’t know what your patients want.

If your practice can’t communicate effectively, your patients’ willingness to stay with you is tested. Every day, with every ad, your competitors are attempting to woo your patients away from you. The only purpose of advertising is to attract more business. Where do you think that business comes from?

The best and most profitable business comes from people who already believe in your service!

Recently, author Dave Delaney, wrote a great article for The Tennessean (part of the USA Today network), that speaks directly to the specific needs of medical practices!

Mr. Delany writes that “…using a blog can drive a considerable amount of traffic to Producing better adsyour site, which can result in more revenue and a stronger bond with your patients and your business contacts (your venders) and their staff.”

Mr. Delaney’s statement goes right to the heart of understanding your patient’s wants and needs. An effective method for figuring out what each patient wants is to sort them by ailment. If you find that the majority of your patients see you for TMJ, plantar fasciitis, or breathing problems, etc. that is what you will write about in your blog. Continue reading Tired of Your Ineffective & Expensive Promotional Efforts?

10 expert tips for business-blogging success

Scores of business studies show that blogging works! But if you’re shooting blind and don’t know what our readers want — it’s not too effective.  This article delivers expert tips for successful business blogging!

 

There isn’t much debate when it comes to business success; if you can’t communicate effectively your practice will suffer!  Blogging is an exceptional way to connect and impart your knowledge with your patients; these 10 tips for successful business blogging will allow you to do this better!

Let’s face it, everyday medical practices close their doors and doctors must then practice their skills for a medical group that isn’t theirs, that has a different vision and a contrasting flow.  There are many reasons why this occurs, but clearly two of the biggest and most often sited are the lack of sufficient patients, and the practice’s inability to compete against rival doctors’ daily marketing to their existing patients!

If your practice can’t communicate effectively with your patients, in time, this will affect your current and future patients, and their willingness stay with you and not be swayed away by another doctor!

Recently, author , wrote a great article for The Tennessean (part of the USA Today network), that speaks directly to the specific needs of medical practices!

Mr. Delany writes that using a blog can drive a considerable amount of traffic to 10 Expert Tips for Business Bloggingyour site, which can result in more revenue and a stronger bond with your patients and your business contact (your venders) and their staff.

But why is this such a concern? Because, every business school around the world teaches that the only way to increase your profitability is for these three the events to occur: You must increase your traffic, you must convert prospects into patients, and you must retain these patients so as to provide additional services for years to come.

Hence, you are blogging plays a vital role in achieving the aforementioned necessities for increasing your clinic’s profitability.

A study by Hubspot found 81 percent of companies consider their blogs “useful,” “important,” or “critical” to their business.

Mr. Delany goes on to say that: When I first connect with a new client, I conduct an extensive content marketing audit. One thing I often discover is a neglected company blog. There is nothing worse than a blog with the last post from months or even years ago. Excuses can vary from not having the resources or ideas, to not having the time to compose blog posts.

If you are tasked with blogging for your business or seeking ways to improve the company blog, here’s some advice to get you started. I reached out to several blogging experts to share their best tips for creating great business blog content.

1. “Quantity over quality. That doesn’t mean bad or unprofessional grammar. It means stop waiting for the perfect blog post. There is always something to write about: New hires, company culture, product details, upcoming events and conferences, executive team profiles … I could go on and on.” — John Ellis, @johnwellis. Continue reading 10 expert tips for business-blogging success