10 expert tips for business-blogging success

Scores of business studies show that blogging works! But if you’re shooting blind and don’t know what our readers want — it’s not too effective.  This article delivers expert tips for successful business blogging!

 

There isn’t much debate when it comes to business success; if you can’t communicate effectively your practice will suffer!  Blogging is an exceptional way to connect and impart your knowledge with your patients; these 10 tips for successful business blogging will allow you to do this better!

Let’s face it, everyday medical practices close their doors and doctors must then practice their skills for a medical group that isn’t theirs, that has a different vision and a contrasting flow.  There are many reasons why this occurs, but clearly two of the biggest and most often sited are the lack of sufficient patients, and the practice’s inability to compete against rival doctors’ daily marketing to their existing patients!

If your practice can’t communicate effectively with your patients, in time, this will affect your current and future patients, and their willingness stay with you and not be swayed away by another doctor!

Recently, author , wrote a great article for The Tennessean (part of the USA Today network), that speaks directly to the specific needs of medical practices!

Mr. Delany writes that using a blog can drive a considerable amount of traffic to 10 Expert Tips for Business Bloggingyour site, which can result in more revenue and a stronger bond with your patients and your business contact (your venders) and their staff.

But why is this such a concern? Because, every business school around the world teaches that the only way to increase your profitability is for these three the events to occur: You must increase your traffic, you must convert prospects into patients, and you must retain these patients so as to provide additional services for years to come.

Hence, you are blogging plays a vital role in achieving the aforementioned necessities for increasing your clinic’s profitability.

A study by Hubspot found 81 percent of companies consider their blogs “useful,” “important,” or “critical” to their business.

Mr. Delany goes on to say that: When I first connect with a new client, I conduct an extensive content marketing audit. One thing I often discover is a neglected company blog. There is nothing worse than a blog with the last post from months or even years ago. Excuses can vary from not having the resources or ideas, to not having the time to compose blog posts.

If you are tasked with blogging for your business or seeking ways to improve the company blog, here’s some advice to get you started. I reached out to several blogging experts to share their best tips for creating great business blog content.

1. “Quantity over quality. That doesn’t mean bad or unprofessional grammar. It means stop waiting for the perfect blog post. There is always something to write about: New hires, company culture, product details, upcoming events and conferences, executive team profiles … I could go on and on.” — John Ellis, @johnwellis. Continue reading 10 expert tips for business-blogging success

10 Steps to Becoming a Patient Magnet

Winning In Business; Becoming a Patient Magnet, Jobs Depend On It!

 

Every business keeps it’s doors open because they attract a constant stream of new clients!  Medical practices are no different; unless you become a patient magnet, you will eventually have to close your doors.

Recently, author Rhonda Abrams, wrote an exceptional piece for USA Today titled “Strategies: 10 rules for small business success.”  Ms. Abrams is a long time business development consultant and strategist provides great insight with solid data that should pay serious dividends for all medical practice owners.

I have dealt with all different types of small businesses, and I’ve learned certain realities always apply. I call these “Rhonda’s Rules.” These rules are keys to small business success.  Ignore these rules at your peril: I’ve seen many new entrepreneurs fail because they ignored one or more of these business basics in order to be a patient magnet.

Here are 10 of the most important “Rhonda’s Rules” for small business success:

1. Go small to grow big. What’s the one sure way to fail in small business? Try to sell to everyone. A key to small business success is carving out a niche — a particular specialty or narrow market segment — rather than competing for every customer. Don’t just be a marketing consultant: be a marketing consultant patient magnetfor a certain industry. Don’t be a general store — focus on a specific type of product or customer. Small businesses just don’t have the resources of time or money to be a generalist.

2. Take care of your bread-and-butter business. Entrepreneurs have lots of good ideas, but those can distract you from your core business. Before you consider new directions, clearly define what part of your business brings in the money that pays your bills. Concentrate on that first.

3. Clearly define your target market. Analyze the characteristics of your customers; the only way to become a patient magnet is to understand exactly who buys from you. Having a clear target market enables you to be much more effective and efficient in both your product development and marketing efforts. Continue reading 10 Steps to Becoming a Patient Magnet