It’s a crowded marketplace, you have to do everything you can to stand out from the crowd; this means, eliminating your competition and leaving as far back as possible in your rearview mirror!
Easier said than done; right? You read mountains of articles which promise helpful tips but they don’t really deliver enough meat on the bone. Success can feel like a treasure map that’s missing a few key steps — you have the map but you’re far from the prize.
That’s what makes this article different. As you read on you will learn essential, step-by-step, elements for eliminating your competition.
Please don’t misunderstand my statements at the onset. Business success and marketing articles covering topics like branding, attracting more and better patients, writing better ads, etc. are necessary. In fact, I would argue they are imperative — but only if implemented.
By the same token, I believe that eliminating your competition is an underserved market. Interestingly, there appears to be an unspoken disapproval, an attitude of “ungentlemanly-play” when breaching the subject.
I say too bad! Unless these critical people are paying your monthly bills, I say forget them and carry-on my ambitious scholar!
The name of this game is success through separation. My mission is to help you create a massive crevasse between you and your biggest competitor. In short, we want patients to believe that it would be a colossal mistake to use anyone but you.
I aim to teach you how to become the undisputed authority in your county.
However, if your desire is not to reign supreme, then this piece is not for you. I respect your position; and, I’m not here to twist your arm. I would suggest, though, that you read our many other detailed articles covering business enhancement. I promise these pieces are worth your review.
So, without further ado, let’s get started.
Maybe you’ve never thought about this; every day when you open your doors for business, your competitors are actively and aggressively targeting your patient-base. How do they do this you ask?
Every time your competitor launches a promotional campaign, wheels are set in motion. An action has begun can’t be stopped until it reaches its end — to get a new patient.
Fortunately for you, too many ads don’t feature the essential components to make them successful or profitable. However, it’s just a matter of time before your competitor lands on a good one. Remember, they are targeting your patients, and there’s nothing you can do to stop them!
As a result of your authority marketing, you will distinguish yourself as the undisputed expert in your field. More importantly, you will brand yourself as the preeminent consul on a particular treatment.
From this point forward, you must look at your practice with a new set of eyes. If you are astute, you have approached your patients qualitatively. Now, you need to also look at them quantitatively.
What do I mean by that?
From now on, you will need to categorize your patients by treatments they receive. For example, after you do an audit of your patients, you discover that most see you to treat their fibromyalgia.
Now that you are armed with this magnificent pearl of information, it’s time to put knowledge into action!
From this point on, your website, your blogs, and every promotional will be from “Dr. Jones, the fibromyalgia specialist.” If eliminating your competition is truly