3 Easy Steps for Eliminating Your Competition

It’s a crowded marketplace, you have to do everything you can to stand out from the crowd; this means, eliminating your competition and leaving as far back as possible in your rearview mirror!

 

Easier said than done; right?   You read mountains of articles which promise helpful tips but they don’t really deliver enough meat on the bone.  Success can feel like a treasure map that’s missing a few key steps — you have the map but you’re far from the prize.

That’s what makes this article different. As you read on you will learn essential, step-by-step, elements for eliminating your competition.

Please don’t misunderstand my statements at the onset. Business success and marketing articles covering topics like branding, attracting more and better patients, writing better ads, etc. are necessary.  In fact, I would argue they are imperative — but only if implemented.

By the same token, I believe that eliminating your competition is an underserved market.  Interestingly, there appears to be an unspoken disapproval, an attitude of “ungentlemanly-play” when breaching the subject.

I say too bad!  Unless these critical people are paying your monthly bills, I say forget them and carry-on my ambitious scholar!

The name of this game is success through separation.  My mission is to help you create a massive crevasse between you and your biggest competitor. In short, we want patients to believe that it would be a colossal mistake to use anyone but you.

I aim to teach you how to become the undisputed authority in your county.

However, if your desire is not to reign supreme, then this piece is not for you.  I respect your position; and, I’m not here to twist your arm.  I would suggest, though, that you read our many other detailed articles covering business enhancement.  I promise these pieces are worth your review.

So, without further ado, let’s get started.

Maybe you’ve never thought about this; every day when you open your doors for business, your competitors are actively and aggressively targeting your patient-base.  How do they do this you ask?

Every time your competitor launches a promotional campaign, wheels are set in motion.  An action has begun can’t be stopped until it reaches its end — to get a new patient.

Fortunately for you, too many ads don’t feature the essential components to make them successful or profitable.  However, it’s just a matter of time before your competitor lands on a good one.  Remember, they are targeting your patients, and there’s nothing you can do to stop them!

Therefore, you have to do everything in your power to stand apart from youreliminating-your-competiton competitors. I am speaking about authority marketing and branding.

As a result of your authority marketing, you will distinguish yourself as the undisputed expert in your field. More importantly, you will brand yourself as the preeminent consul on a particular treatment.

From this point forward, you must look at your practice with a new set of eyes. If you are astute, you have approached your patients qualitatively.  Now, you need to also look at them quantitatively.

What do I mean by that?

From now on, you will need to categorize your patients by treatments they receive. For example, after you do an audit of your patients, you discover that most see you to treat their fibromyalgia.

Now that you are armed with this magnificent pearl of information, it’s time to put knowledge into action!

From this point on, your website, your blogs, and every promotional will be from “Dr. Jones, the fibromyalgia specialist.” If eliminating your competition is truly

Continue reading 3 Easy Steps for Eliminating Your Competition

5 Secrets for Building Deep Patient Pools

If your desire is to create successful and predictable marketing campaigns; you’ve come to the right place!

 

What you share with your patients determines your desired outcome — developing deep pools and long-term relationships is directly tied to successful and predictable marketing efforts!

The sole purpose of advertising is to say to the world “Hey, I’m here and ready to serve your needs!”  Also, the only point of sending periodic notes to your patients is to give them information they want!  Successful and predictable marketing shouldn’t be some random thing that is merely thrown together.  You want to provide information that compels.

*Note, these correspondences include your e-mails, newsletters, special reports, etc.

Why? Because reliable and authoritative content builds loyalty within your patient base.  The more fidelity you build, the more consistent business you can count on, and the greater the referral possibilities.  By providing valuable tips, in easy to understand portions, on the topics your patients need, you create that allegiance.

You will be building upon your reputation as the authority in a particular ailment within your field.

Again, why is any of this so important?  There is an excellent article in HelpScout.com, titled the “The art of customer loyalty,” explains this principle succinctly:  In a world where your competitors are only a click away, customer loyalty really is the new marketing. Today’s customers have access to an endless amount of information about your business, and research shows that they’re ready and willing to stop dating around and stick with companies who go above and beyond to create a fantastic customer experience.

Therefore, if your intention, when sending out your communication pieces,  is to touch, educate, compel and build deep bonds with patients, then you have to make sure each piece is read.  Successful and predictable marketing

As you read on you will learn strategies  to achieve that very topic.

As such, the cornerstone of your practice’s prosperity is a proper communication strategy which yields both successful and predictable marketing campaigns.

What if every time you send an email to your patient, that email was received by that recipient with excitement?  An essential aspect of successful and predictable marketing includes superior branding.

Brand (ing): The marketing practice of creating a name, symbol or design that identifies and differentiates a product (your service) from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.

A properly developed brand identifies you as the absolute “go-to” doctor in the Continue reading 5 Secrets for Building Deep Patient Pools